eCommerce Analytics, Analyst

## Overview # About us Rural King is America’s Farm and Home Store, providing essentials to the communities we serve. With a wide array of necessities ranging from food and feed to farm and home products, Rural King serves over 130 locations across 13 states and is **constantly expanding**. Our annual sales exceed **$2.5 Billion**, and our heart beats in Mattoon, IL, home to our corporate office, distribution center, and flagship store. One thing our customers appreciate is our unique shopping experience, complete with complimentary **popcorn and coffee**. It's just one way we show our appreciation for their support. At Rural King, we value our associates and strive to create a positive, rewarding workplace. We offer growth opportunities, competitive benefits, and a **people-first** environment where dedicated individuals come together to serve rural communities passionately. Join us, and you'll find not just a job but a chance to **grow professionally**, contribute meaningfully, and make a difference in the lives of those we serve. **How we reward you** 401(k) plan that provides a 100% match on the first 3% of your contributions and 50% of the next 2% Healthcare plans to support your needs Virtual doctor visits Access to Centers of Excellence with Barnes Jewish Hospital and Mayo Clinic’s Complex Care Program 15% Associate Discount Dave Ramsey’s SmartDollar Program Associate Assistance Program RK Cares Associate Hardship Program 24/7 Chaplaincy Services Company paid YMCA Family Membership ## Responsibilities **What You’ll Do** As an Ecommerce Analytics Analyst at Rural King, you’ll assist in improving the customer journey on our websites via analytics tools, interpreting behavior throughout, finding friction, and helping the overall flow of users from site entrance to checkout. We are seeking a highly skilled and motivated analyst who excels in data analysis and visualization, manipulating large data sets, and providing recommendations and opportunities for improvement for RuralKing.com. The analyst will be a key member on the Ecom team tasked with providing reporting, analyses, insights, and troubleshooting for various stakeholders across ecommerce, IT, marketing, and other cross-functional partners. - Make a meaningful impact and drive positive change in the lives of our customers and the communities we serve. - Work alongside a team of talented professionals who are passionate about their work and strive for excellence every day. - Develop a deep understanding of products and services to confidently address customer inquiries, provide accurate information, and offer suitable recommendations. - Be part of a team that celebrates achievements, promotes teamwork, and recognizes individual contributions. - Take ownership of challenging assignments and have the autonomy to implement innovative solutions. - Act as a trusted internal partner across departments to collaborate on initiatives projecting positive business outcomes. - Use discretion and independent judgment in daily decisions while maintaining a high level of confidentiality and professionalism. - Provide friendly, proactive, and professional internal and external support to others, assisting with inquiries, concerns, and issues promptly and effectively. - Demonstrate behaviors that exemplify Rural King’s Values: People First, Integrity, Attitude, Initiative, Teamwork, Accountability, and Continuous Improvement. - Perform other duties as assigned. # Key Responsibilities: - Develop automated and ad hoc reports from various website analytics platforms to address common data requests and help to ensure that stakeholders understand key takeaways - Partner with direct team and cross-functional partners to translate insights into opportunities to optimize sales performance and customer journey - Present findings in a clear, concise, and visually appealing manner, using data visualization tools and storytelling techniques to engage and influence decision-makers - Proactively…