E-Commerce Business Line Director

About Ledger We’re a team of experts pushing the limits of what’s possible, united by our common goal to unlock true freedom through digital ownership, making technology accessible for all. We believe in a world where users, creators and enterprises manage their value with ownership and freedom. Our curiosity drives us to innovate, empowering individuals on a global scale. We believe change is constant and our team moves forward as one, with a culture of problem-solving where every employee is empowered and supported to challenge tradition and create solutions. Our mission is simple: to make self-custody accessible and give people the keys to their own financial futures. If you want to make a true impact, we want you to join us at Ledger. At Ledger, we’re proud to be the global platform for digital assets and Web3, with over 20% of the world’s crypto assets secured through our Ledger devices. With our headquarters in Paris, and offices in Vierzon, Grenoble, Montpellier, London, Portland, Geneva, Zurich and Central Singapore, we have a team of around 600 professionals developing a variety of products and services to enable individuals and companies to securely buy, store, swap, grow and manage crypto assets – including the Ledger hardware wallets line with more than 7.5 millions units already sold in 200 countries. The mission of the Business Line Director, E-commerce is to lead and grow one of the company's largest revenue and profit streams: the global sales performance of the Ledger e-commerce website across all countries. THE MISSION: Key responsibilities include: - Strategic Leadership: Defining and executing the global e-commerce strategy, optimizing the user journey, and driving D2C growth for Ledger e-commerce across international markets. What you sell on the website is not just a device or a set of services, it is a full ecosystem that does result in hardware sales but not only. - Delivery of Revenue and Growth: Being ultimately accountable for the overall sales performance, conversion rates, and revenue generation of the Ledger e-commerce website globally. - Organizational Leadership: Operating with a General Manager mindset, leading the business through extensive cross-functional collaboration. Acting as the central orchestrator between marketing, performance marketing, product, tech, and data teams. - Commercial Management: You will directly manage the team in charge of developing Ledger’s affiliate network around the planet. At the frontier between sales-driven business development, relationship management and content creation, this team and our community of affiliates is essential to Ledger growth. - Fierce Operational Optimization: Continuously identifying opportunities to optimize the funnel and maximize website performance, leaving no stone unturned when it comes to converting traffic into sales. - Market Insight: Maintaining an expert, inside-out understanding of global e-commerce trends, localization strategies, competition, and consumer needs to inform strategic decisions. WHAT WE’RE LOOKING FOR : - Strong quantitative and strategic commercial acumen: Advancer pricing strategy, Pricing, inventory management, upsell and cross sell of accessories and services, International markets, Shipping and Tax and Duties, none of these have secrets for you. - Experience (at least 10 years) with General Manager (GM)-like roles: The ability to understand all facets of the business—strategy, product, go-to-market, and operations—make holistic, P&L-driven decisions and drive execution to over-achievement. - Global E-commerce Experience: A track record of success running a large-scale, high-volume global e-commerce and Direct-to-Consumer (D2C) sales business is a must. - Delivery and Operational Excellence experience: Proven results in running an e-commerce website with the highest degree of efficiency, optimizing user engagement and conversion rate optimization (CRO). - Quantitative and Results-Oriented: Exceptional analyt…