Director, U.S. HCP Marketing Strategy, HSCT-TMA

**This is what you will do:** As part of the Hematology and Nephrology (Hem/Neph) U.S. commercial team, the Director, U.S. HCP Marketing Strategy, HSCT-TMA will report to the marketing lead aHUS/TMA and partners with the US cross-functional and global teams to drive HSCT-TMA strategies and tactics. This is a unique opportunity to support a launch with a major impact on the success of our leading Alexion product in a new indication. This individual will play a critical role in finalizing the launch plan and identifying critical launch success factors and developing and executing tactics and programs for market shaping and launch success. **You will be responsible for:** - Leading the US commercial launch preparation and execution for a new TMA indication, including identification of priorities, definition and execution of HCP strategies with the support of a senior manager - Lead the creation and execution of brand plans, including disease education and HCP initiatives. - Creating and executing HCP tactics, inclusive of personal and non-personal disease education and product promotion - Developing commercial insights generation plans such as market research and advisory board, KOL target lists and coordinating with appropriate cross-functional teams on KOL engagement plans for HSCT-TMA - Working collaboratively across US commercial team, with close collaboration with Patient marketing director aHUS/TMA and AD digital marketing aHUS/TMA, as well as key cross functional partners like global team, medical affairs, market access, patient advocacy, legal and compliance to support flawless execution of launch planning for HSCT-TMA - Refine launch brand value proposition and message platform for the US, in partnership with global marketing, medical, HEOR, patient advocacy and market access - Developing launch strategy and execution plan across personal and non-personal channel for HCPs - Partner closely with sales leadership, TLL leadership and training to ensure alignment and flawless execution - Develop strategic partnerships with key opinion leaders, and specialty centers. - Foster an innovative and patient-centric culture throughout launch activities. - Managing brand AOR and other agencies as well as launch budget, providing regular updates to executive leadership. - Monitor and evaluate launch performance metrics, adapting HCP tactics and strategy as needed. - Ensure compliance with all relevant regulations and internal policies in promotional activities. **You will need to have:** - Bachelor’s degree in life sciences, business, or related field required - 8+ years’ experience in Biotech/pharma, with at least 3+ years in rare disease or specialty marketing. - Strong understanding of US commercialization strategies, market access challenges, and patient/care pathway in rare diseases. - Previous experience preparing and executing a launch in the U.S. is required - Excellent interpersonal skills with demonstrated track record and ability to drive results as an effective team member and cross-functional leader. - Must demonstrate an energy, enthusiasm and passion which brings a positive approach to all challenges and team - Strong project management, collaboration, relationship building / networking skills - Ability to engage in scientific discussions with KOLs for commercial purposes - Ability to work effectively in a matrixed, cross-functional environment. - High sense of ethics and responsibility - Ability to travel as required to meet business needs, up to ~30% - The duties of this role are generally conducted in an office environment. As is typical of an office-based role, employees must be able, with or without accommodation, to: use a computer; engage in communications via phone, video, and electronic messaging; engage in problem solving and non-linear thought, analysis, and dialogue; collaborate with others; maintain general availability during standard business hours. **We would prefer for you to have:** - Advanced degree…