Director, Strategic Product Marketing

How will you make a difference to PMI? PMI is looking for a Director, Strategic Product Marketing, who will own the product marketing strategy and GTM orchestration across PMI’s full portfolio. The Director, Strategic Product Marketing turns market insight, product strategy, research, practitioner understanding, and operational readiness into clear portfolio positioning, integrated GTM plans, market education, and measurable commercial outcomes. They ensure PMI’s products do not show up as disconnected launches, but as a coherent set of capabilities serving professionals, organizations, partners, and the future of the project management profession. This is a portfolio-led role with four connected responsibilities: product marketing, content strategy for GTM, evangelism and profession-level storytelling, and GTM operations/readiness governance. This role does not replace content marketing, product operations, certification delivery, web operations, or regional activation. Instead, it owns the product marketing strategy and GTM operating rhythm that connects those teams. The role ensures positioning, content needs, launch plans, product detail pages, exam-related assets, delivery dependencies, enablement requirements, and regional activation needs are aligned before execution begins. The Director, Strategic Product Marketing operates at altitude with executives, at ground level with launch teams, and in coaching mode with their team that includes junior Product Marketing Manager (PMM) talent and Go To Market (GTM) operations capability. What you’ll bring to the role: Portfolio positioning and strategic narrative. Develop and maintain a portfolio-level POV across PMI’s product ecosystem. Define how products fit together, where they reinforce each other, where there is overlap or friction, and how the full portfolio should be understood by practitioners, enterprises, partners, and regional markets. Create the messaging architecture that gives PMI’s portfolio a clear spine across audiences, regions, channels, and customer journeys. Portfolio GTM prioritization and positioning governance Own the product marketing operating model that determines how GTM strategy, PMM capacity, and readiness work are allocated across PMI’s portfolio. Establish tiering principles for launches, lifecycle moments, product updates, and long-tail offerings so flagship motions receive appropriate focus while smaller offerings are supported through scalable playbooks. Maintain the portfolio positioning system over time, ensuring PMI’s certifications, learning products, thought leadership, community insights, and market education efforts ladder into a coherent story for practitioners, organizations, partners, and regions. Product marketing strategy and GTM architecture Own the strategic product marketing work behind launches, campaigns, lifecycle moments, and portfolio priorities. Translate product strategy, market signals, customer needs, competitive dynamics, and research into positioning, messaging, audience strategies, GTM briefs, sales narratives, and activation plans. Develop integrated GTM plans that clarify audience, insight, value proposition, channel strategy, content needs, enablement requirements, success metrics, and operational dependencies. Team leadership and PMM/GTM operating model. Lead, coach, and develop a four-person team spanning product marketing and GTM operations. Set clear expectations for PMM quality, GTM readiness, launch planning, stakeholder communication, and operational discipline. Build repeatable systems that raise the team’s capability over time, including positioning briefs, launch tiering, GTM checklists, portfolio calendars, product detail page readiness standards, content needs briefs, competitive updates, sales enablement requirements, and launch retrospectives. Content strategy for product positioning Partner with content marketing to shape how PMI uses research, thought leadership, practitioner insight, community kno…