Director, Special Events

**About Us:** vineyard vines is a highly successful, privately held, American clothing and accessory retailer founded in 1998 on Martha's Vineyard by brothers, Shep and Ian Murray. With Shep & Ian still at the helm today, vineyard vines has experienced exponential year-over-year growth and now operates over 120 retail locations including an outlet division, a successful e-commerce business, a domestic distribution center, and an expanding corporate headquarters. In addition, vineyard vines is carried in major department stores such as Nordstrom and Bloomingdales as well as numerous specialty boutiques across the US. vineyard vines was founded on a state of mind that Every day should feel this good. You don't need to be on a beach, by the ocean, or on vacation to have "Every day should feel this good" moments. It's a state of mind that we all experience, and one where everyone is invited. At vineyard vines, we don't live an #EDSFTG life away from our desks - we bring it to work with us, too. In our stores, at our Harbor Drive headquarters, or working remotely, our company culture is fun, encouraging, and welcoming to all. We work hard and play harder, and we never take ourselves too seriously. And while we have many company goals, our number one priority is making vineyard vines a great place to work for all employees. Our team is our family, and we'd never have grown to where we are today without them. We're committed to building an inclusive team across all channels, departments, and stores within our community. We hope you'll join us and see what the smiling pink whale is all about. **Overview:** At vineyard vines, Every Day Should Feel This Good® is more than our tagline—it's the experience we strive to create in every interaction with our customers, partners, and communities. As Director, Special Events, you will lead the strategy, development, and execution of the brand's event portfolio, creating immersive experiences that bring the vineyard vines lifestyle to life. From iconic consumer activations and retail grand openings to influencer experiences, wholesale events, brand partnerships, philanthropic initiatives, executive engagements, and experiential marketing campaigns, you will shape the moments that strengthen emotional connections with our customers and elevate our premium lifestyle positioning. Reporting to the Chief Marketing Officer, this role requires a visionary leader with exceptional organizational skills, creative storytelling abilities, and expertise in delivering best-in-class experiences that generate measurable brand and business impact. **Key Responsibilities:** Develop the Brand Experience Strategy - Define and execute a comprehensive experiential marketing and special events strategy that supports vineyard vines' long-term brand vision and business objectives. - Create a cohesive annual events calendar aligned with seasonal campaigns, product launches, retail initiatives, collaborations, wholesale priorities, and community partnerships. - Develop signature brand experiences that celebrate the vineyard vines lifestyle and create lasting emotional connections with customers. Lead Signature Brand Events - Oversee the planning and execution of high-profile events, including: - Collection launches - Retail store openings and anniversaries - Brand partnership activations - Influencer and creator experiences - Press previews - Wholesale customer events - Executive and leadership engagements - Community and philanthropic initiatives - Hospitality experiences - Consumer-facing lifestyle activations - Ensure every event reflects vineyard vines' elevated brand standards while delivering memorable guest experiences. Create Integrated Brand Moments - Partner closely with Marketing, Public Relations, Talent & Influencer, Creative, Social Media, Retail, Ecommerce, Merchandising, Wholesale, Product Design, and Visual Merchandising teams to develop fully integrated event strategies. - Collaborate with cross-functio…