Director, Social Media and Digital Advocacy

WHAT IS THE ROLE This role is responsible for setting the vision for how the organization uses social media and other digital communications to drive advocacy, engagement, and action—and ensuring that vision is executed effectively. The Director leads the organization’s social media presence and broader multi-channel digital program, creating compelling content that persuades, mobilizes, and grows an engaged base of advocates. This role ensures social, email, web, and other digital platforms work together to move audiences from awareness to action and positions digital communications as a core driver of organizational impact. WHAT YOU’LL DO Social Media & Content Direction Own the organization’s social media strategy and presence, across organic and paid channels, as a core advocacy tool Lead the day-to-day planning, development, publishing, and optimization of social content Develop platform-specific content that informs, engages, persuades, and moves audiences to action Set content strategy and oversee a forward-looking calendar tied to campaigns and priorities Ensure high-quality, platform-specific content (written, visual, video) that drives engagement and action Stay current on social media trends, emerging platforms, algorithm changes, and evolving audience behaviors Use performance data and platform trends to continuously refine approach and identify opportunities to strengthen the organization’s voice, relevance, reach, and engagement across platforms Digital Strategy & Campaign Leadership Own the organization’s digital strategy and how it advances advocacy and policy priorities Lead integrated campaigns across social, email, and digital platforms that drive engagement, influence, and action Partner on website strategy and serve as a reliable backup on execution across C3/C4 platforms Ensure website content and user experience support campaigns, storytelling, and advocacy goals Apply SEO best practices and strengthen visibility in an evolving AI/search landscape Email, Audience Growth & Engagement Own the organization’s email strategy, including newsletters, campaigns, segmentation, and list growth Build and oversee ladders of engagement that intentionally move audiences to action Lead sustained digital organizing and “keep warm” strategies to maintain an active advocate base Use testing and data to improve performance and drive measurable outcomes WHO YOU ARE You have 7+ years of experience in social media and digital communications, ideally in advocacy, nonprofit, or political campaigns You use digital and social media to persuade, mobilize, and influence — not just inform You think at a systems level about how social and digital channels connect, not as isolated tactics You set strategy and drive execution, knowing when to stay high-level and when to get into the work You are a strong writer who can maintain a clear, consistent, and compelling voice across platforms You are comfortable using CMS, email platforms, social media, analytics, and advocacy tools You understand SEO and are curious about how AI is shaping search and discovery You can create or direct engaging visual and video content for social media You manage multiple priorities with strong judgment, attention to detail, and follow-through You use data to make decisions and define success based on meaningful engagement and action WHAT WE OFFER The National Alliance for Public Charter Schools offers a sector-leading salary and benefits package. We cover 100% of an employee’s medical, dental, and vision premiums, and 50% for spouses and dependents, including an HRA to cover 100% of in-network medical deductibles. We also offer: 403(b) retirement account with up to a 6% match after 90 days of employment Automatic life insurance coverage, short- and long-term disability coverage, and FSA 12 weeks of fully paid parental leave 25 PTO days annually, plus every federal holiday and a week off at year-end Monthly reimbursement for internet and cellular service, pl…