Director, Product Marketing

**Who We Are** Applied Materials is a global leader in materials engineering solutions used to produce virtually every new chip and advanced display in the world. We design, build and service cutting-edge equipment that helps our customers manufacture display and semiconductor chips – the brains of devices we use every day. As the foundation of the global electronics industry, Applied enables the exciting technologies that literally connect our world – like AI and IoT. If you want to push the boundaries of materials science and engineering to create next generation technology, join us to deliver material innovation that changes the world. **What We Offer** Salary: $189,000.00 - $260,000.00 Location: Santa Clara,CA You’ll benefit from a supportive work culture that encourages you to learn, develop, and grow your career as you take on challenges and drive innovative solutions for our customers. We empower our team to push the boundaries of what is possible—while learning every day in a supportive leading global company. Visit our Careers website to learn more. At Applied Materials, we care about the health and wellbeing of our employees. We’re committed to providing programs and support that encourage personal and professional growth and care for you at work, at home, or wherever you may go. Learn more about our [benefits](https://hrportal.ehr.com/applied/). **Key Responsibilities** Provides leadership and direction through managers to ensure that overall marketing function is effectively meeting the organization’s strategic goals for a segment/ functional area Directs the development of market requirements within a segment/functional area of specific products or product lines including product strategy definition, requirement analysis, technology product roadmaps and pricing. Direct and controls the activities of a segment/functional area and leads effective marketing and cross-functional teams Directs the development of segment/functional business plans, assesses market penetration and product positioning to drive competitive advantage, revenue and market share. Recommends to GM how to most effectively deploy resources to achieve business goals for a segment/ functional area Directs the competitive analysis of specific products or product lines. Monitors market research, competitive activity and identifies/evaluates customer needs; assess competitive advantages and recommends techniques and product enhancements to increase market penetration. Demonstrates expert understanding of pricing strategies to build and protect a leadership position in market share while enhancing profit margins and developing marketing tools for successful product introductions Drives effective interface with engineering, manufacturing and sales to develop new products and enhance existing products as well as communicate critical market needs and time requirements **Functional Knowledge** - Demonstrates broad and comprehensive understanding of different systems, theories and practices **Business Expertise** - Applies broad industry and commercial awareness to drive financial and operational performance across business unit, department or sub-functions **Leadership** - Leads through subordinate managers of managers; executes segment/functional business plans and contributes to the development of segment/functional strategy **Problem Solving** - Directs the resolution of highly complex or unusual business problems applying advanced analytical thought and judgment **Impact** - Guided by segment/functional strategy, impacts results of a department, business unit or sub-function or facilitates the work done by other segments/functions by providing support to impact the business **Interpersonal Skills** - Negotiates and influences the opinions of others at the senior executive level and in external organizations; exercises sensitivity to the audience Position requires understanding of Applied Materials global Standards of Business Conduct and compliance wit…