Director, Product Marketing

Director, Product Marketing The Director of Product Marketing leads the strategy, storytelling, and go-to-market execution behind our product portfolio. This is a broad leadership role that owns product marketing, product enablement for every GTM team, GTM strategy, and the marketing design function. You will sit at the center of our AI transformation, both as we bring AI-powered products to our customers and as we reshape how our own teams work with AI every day. We are looking for a leader who can translate AI capabilities into customer value, build the GTM engine to scale that value, and model an AI-first way of working for the team. [https://embed-ssl.wistia.com/deliveries/77bc7f55ca4153f4d6bf21783b86d264.jpg?image_play_button_size=2x&image_crop_resized=960x540&image_play_button_rounded=1&image_play_button_color=262262e0] Absorb Software: Remote Work Culture https://absorb.wistia.com/medias/c2j8zl32u5?wvideo=c2j8zl32u5 What You'll Own Revenue targets for Product launches Product Marketing - Lead positioning, messaging, and narrative architecture across the product portfolio, with a sharp focus on differentiation and AI-forward storytelling. - Own product launches end-to-end — from pre-launch validation and beta strategy through tiered GTM execution and post-launch performance measurement. - Build deep buyer, competitor, and category insight that informs product roadmap, pricing, and GTM priorities. - Define pricing and packaging strategies that reflect customer value and unlock new revenue motions. Product Enablement (All GTM Teams) - Design and deliver enablement programs that equip Sales, Customer Success, Partnerships, and Marketing to confidently sell, support, and expand our solutions. - Build the content engine our GTM teams rely on every day — pitch decks, demo scripts, battle cards, ROI models, objection handlers, and customer proof. - Partner with Revenue Enablement to scale onboarding, certification, and ongoing skill-building tied to launches and product evolution. - Measure enablement effectiveness through win rates, ramp time, deal velocity, and competitive performance. GTM Strategy - Define and operationalize GTM motions — segmentation, ICP, channel mix, and campaign architecture — across new and existing markets. - Partner with Product, Sales, Marketing, and Customer leadership to align on revenue targets, growth priorities, and category strategy. - Lead cross-functional GTM planning for major launches, market expansions, and strategic bets. - Translate market signals into GTM decisions and inform the long-range plan. Design Leadership - Manage and mentor a marketing designer, elevating brand consistency and visual quality across every GTM asset. - Partner with the designer to raise the bar on campaigns, sales collateral, web, social, and event presence while operationalizing design and developing AI workflows to improve efficiency. - Champion design-as-strategy, making sure how we show up in market is as strong as what we say. AI Transformation - Lead the GTM narrative for our AI capabilities so customers, prospects, and partners clearly understand the value of AI-powered learning. - Identify, pilot, and scale AI tools that transform the product marketing function — competitive research, content generation, enablement delivery, and measurement. - Be a visible advocate for the broader AI transformation across the company — modeling new ways of working and helping teammates adopt them. What You Bring - 8+ years of B2B SaaS product marketing experience, with 3+ years leading and developing high-performing teams. - Demonstrated experience marketing AI-powered products and articulating AI value to enterprise buyers and economic decision-makers. - Hands-on experience applying AI tools (LLMs, AI-powered research, content, and enablement platforms) to transform how a marketing organization works. - Track record of leading successful product launches that drove measurable pipeline and revenue impact. - Strong GTM s…