Director, Product Management (PLG)

Why Housecall Pro? Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes. We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well. While our headquarters are based in Denver, Colorado, our team spans the globe, with teammates across Brazil, Poland, the Philippines, Mexico, and beyond. We care deeply about our customers and foster a culture where our company, people and Pros grow and succeed together—no matter where they’re based. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros. We also offer: A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k) Paid holidays and flexible, take-it-as-you-need-it paid time off Equity in a rapidly growing startup backed by top-tier VCs Monthly tech reimbursements A culture built on innovation that values big ideas, no matter where they come from Role Overview As a Director, Product Management, you lead our PLG strategy and execution across the full customer journey from acquisition through onboarding and retention. You own the product experiences and surfaces that drive how Pros discover, evaluate, adopt, and ultimately achieve success on HCP. You set the vision and drive execution to grow the business through product initiatives tightly aligned to GTM and customer LTV outcomes. You manage a high-performing team of growth product managers, collaborate across sales, marketing, engineering, design, and analytics, and are a key voice in aligning growth product direction with company objectives. You thrive in the strategic and hands-on, balancing the development of longer-term roadmaps that compound growth with day-to-day experimentation that moves funnel metrics today. You utilize HCP’s deep trove of customer data to identify acquisition, activation, and retention opportunities. You balance “traditional” growth product work — funnel optimization, packaging and monetization tests, etc. — with “AI native” solutions that personalize and accelerate the path from first touch to active customer. You serve as a leader in the product organization, and shape the future of how HCP grows. Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success. What you do each day: Drive the vision and strategy across our marketing site, signup / trial, onboarding, and self-serve experiences, owning outcomes from acquisition through activation and retention Partner with stakeholders across marketing, sales, BD, and monetization to align self-serve and sales-led motions, shared goals, and strategic initiatives Execute against our AI / agentic GTM strategy through experiences that personalize the funnel, accelerate time-to-value, and reduce friction across signup and onboarding Use AI natively in your product development workflow — prototyping, research, evaluation, and iteration — and require the same of your team Drive accountability across your teams’ roadmaps, ensuring your PMs are using good judgment to prioritize experiments and bets that maximize lift across the funnel Foster a rapid experimentation culture with structured tests, evaluations, and learning loops across acquisition and activation surfaces Establish, monitor, and evolve funnel KPIs (visit→signup, signup→activation, trial→paid, retention) to evaluate performance and inform opportunities Lead and mentor a growing team of product managers, fostering a culture of innovation, ownership, and continuous learning Identify and evaluate future growth opportunities and integrate them into long-term planning Qualifications: Native fluency using AI…