Director, Product Management - Agentic App Suite

WHO WE ARE Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com . The Role Zeta is undergoing a fundamental transformation with Athena - our AI engine - at the core. AthenaOS, the operating system that powers Athena, is evolving Zeta into a modular, AI-native platform delivering a suite of “Impossible Products” , including the next generation of Agentic Applications. We are seeking a Director of Product Management to lead the strategy, architecture, and governance of the Agentic Apps Framework and the ecosystem of certified applications built on AthenaOS. This leader will define how applications are created, managed, moderated, certified, and experienced across the Zeta platform. This role sits at the intersection of AI, platform architecture, governance, and enterprise application design and will define foundational patterns for years to come. What You Will Lead 1. Vision & Strategy for the Agentic Apps Ecosystem You will define the strategic direction for how agentic applications operate within AthenaOS, shaping standards for how apps are discovered, orchestrated, navigated, integrated, and governed across the platform. 2. Ownership of the AthenaOS Application Framework You will lead the OS-level constructs that underpin all applications in Athena - including: Application lifecycle standards Cross-application orchestration patterns Navigation, layout, and experience primitives Role and access inheritance models Foundational consistency across the entire suite of apps You will ensure all apps - human-built or AI-generated - adhere to a unified, enterprise-grade experience. 3. Ecosystem Governance, Certification & Moderation You will architect and operate an application governance model, including: Application certification criteria Moderation and review workflows Risk, compliance, and privacy boundaries Enterprise-grade safety, isolation, and resource-governance standards Tooling and processes for app evaluation, approval, and escalation This includes establishing the rules and systems that safeguard the AthenaOS ecosystem. 4. Primitives & Standards for Modular Capability Building You will define and steward the reusable building blocks required to create high-quality apps, including: Modular capability primitives (data, intelligence, activation, workflows) Multi-app UX patterns and interaction models Enterprise-wide design language and component systems Security and privacy guardrails (“shields”) Predictable APIs and integration patterns These primitives become the contract between app developers, the platform, and Athena. 5. AI-Generated / Agentic Application Enablement You will partner with Athena AI teams to define how applications are assembled, extended, or generated through LLMs, including: Model Context Protocol integration Representations of app primitives suitable for AI reasoning Guardrails for safely generated apps Human-in-the-loop validation and automated compliance checks You will help shape the era where applications are built with or by AI. 6. Cross-Functional Leadership & Ecosystem Alignment You will partner with engineering, design, security, privacy, infrastructure, AI research, and GTM leaders to drive cohes…