Director, Performance Marketing - Unannounced ARPG Mobile Game

Scopely is looking for a Director, Performance Marketing to join our Performance Marketing team to support a new, unannounced ARPG mobile game based on a major IP. This role is available on a hybrid basis in Los Angeles, CA, or remotely within the United States. At Scopely, we care deeply about what we do and aim to inspire play every day—whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers developing, publishing, and innovating within the mobile games industry, connecting millions of people worldwide daily. The Performance Marketing team is focused on driving player growth and efficiency across a diverse set of digital marketing channels. With teams across the US and Europe, the team operates in a fast-evolving mobile advertising ecosystem. In this role, you will play a critical part in launching and scaling Scopely’s next major title, shaping user acquisition strategy from pre-launch testing through global scale. The Director, Performance Marketing will lead global performance marketing strategy and execution for a new, unannounced ARPG mobile title based on a major IP. This role is responsible for driving player growth, building scalable acquisition strategies, optimizing multi-million-dollar budgets, and developing a high-performing performance marketing team across global markets. What You Will Do: You will lead performance marketing efforts for a new, unannounced ARPG title based on a major IP, driving global user growth and building scalable acquisition strategies from pre-launch through live operations. Own and lead global go-to-market performance marketing strategy and execution for the new title, from pre-launch testing through global scale. Define and execute user acquisition strategies, methodologies, and processes to achieve growth and efficiency targets. Partner with Product, Strategic Marketing, Growth, Finance, Analytics, Creative, and Data Engineering teams to align UA strategy with game positioning, audience targeting, lifecycle marketing, and business goals. Build and scale acquisition programs across key channels, including Meta, Google, TikTok, DSPs, ad networks, and emerging platforms. Establish and optimize full-funnel measurement frameworks, including KPI definition, attribution strategy, incrementality testing, and LTV modeling. Drive deep analytical insights into campaign performance, working with Analytics and Data Science to improve forecasting and decision-making. Build and oversee Scopely’s UA pod in Shanghai, China. Lead, mentor, and grow a high-performing team of performance marketers, fostering accountability, innovation, experimentation, and continuous improvement. Collaborate cross-functionally to enhance creative strategy, marketing technology, automation, and fraud prevention systems. Manage and optimize multi-million-dollar marketing budgets with a focus on ROI and long-term player value. What We’re Looking For: Fluent in English and Mandarin Preferred experience working with Chinese gaming studios Deep understanding of the Performance Marketing best practices on the Chinese gaming market 8+ years of performance marketing / user acquisition experience, ideally within mobile gaming or consumer apps 4+ years of people management experience, with a track record of building and leading high-performing teams Proven success managing and scaling multi-million dollar acquisition budgets across multiple channels Strong experience with major platforms (Meta, Google, TikTok, programmatic networks, etc.) Demonstrated expertise in go-to-market strategy, launch planning, and scaling new products Deep analytical mindset with experience in attribution, incrementality testing, LTV modeling, and performance forecasting Track record of driving significant growth through improvements in automation, marketing tech, or data infrastructure Experience working with global, cross-functional teams acro…