Director of Web Strategy and Digital Experience

The Department of University Communications is hiring for the position of Director of Web Strategy and Digital Experience. - Lead the strategy, planning and continuous improvement of Jackson State University's public-facing web ecosystem, Including the university’s website, microsites and related digital platforms. - Serve as the university's front-end web strategy lead, ensuring that digital content, navigation, design and user experience r align with JSU's brand, mission and strategic priorities. - Develop and maintain digital governance standards for university web properties, including, content standards, page ownership expectations, approval workflows and content lifecycle guidance. - Partner with Information Technology on technical infrastructure, platform functionality, hosting, security, integrations and system-related needs while leading front-end experience, content strategy and brand alignment. - Lead information architecture, navigation planning and user journey improvements to help audiences find information quickly and complete key tasks effectively. - Develop dashboards or reports that help University Communications and campus leadership understand web performance, audience behavior and opportunities for improvement. - Create and maintain standards for web content. digital brand consistency, page templates and user-centered digital communication. - Train, support and advise campus web contributors to improve content quality, accessibility, consistency and alignment with university standards. - Collaborate with Public Relations, Marketing, Creative Services, Digital Storytelling and Strategic Communications to support campaigns, institutional initiatives, research visibility, recruitment efforts and major university moments. - Work with Enrollment Management, Institutional Advancement, Academic Affairs, Student Affairs, Athletics, Research and other campus partners to improve web experiences that support their audiences and institutional goals. - Establish and lead a web governance process or council, as directed by the Chief Communications Officer, to improve coordination, accountability and consistency across university web properties. - Review existing web content and recommend updates, consolidation, removal or restructuring based on accuracy, usability, audience needs and institutional priorities. - Identify opportunities to improve JSU's digital experience through new tools, emerging practices, content standards and user-centered approaches. - Maintain awareness of higher education web trends, accessibility expectations, digital governance practices, user experience standards and emerging technologies that affect how audiences engage with university content online. - Perform other related duties as assigned by the Chief Communications Officer. - Bachelor's degree in communications, digital strategy, marketing, information science, human-computer interaction, public administration or a related field. - Experience working in higher education, government, nonprofit or another mission-driven environment. - Experience with enterprise content management systems such as WordPress, Drupal or accomparable platform. - Experience with web analytics, accessibility auditing, search engine optimization tools or usability testing platforms. - Experience developing digital standards, content governance processes, web policies or training materials for distributed content contributors. - Working knowledge of HTML, CSS and front-end web practices. - Familiarity with emerging digital trends, including Al-assisted search, content discoverability and evolving user behavior across web platforms.