Director of Stadium Sales – Simmons Bank Liberty Stadium

The Director of Stadium & Sales position works closely with University of Memphis Athletics and stadium leadership to drive venue utilization, revenue generation, strategic partnerships, and operational oversight for external events and stadium initiatives. The Director of Stadium & Sales is responsible for leading external event sales, strategic partnerships, and stadium business development initiatives for Simmons Bank Liberty Stadium. Reporting directly to the Assistant Athletics Director, Stadium and Event Operations, this position serves as the primary lead for sourcing, developing, and coordinating new revenue-generating opportunities while building long-term relationships with community, corporate, and tourism partners. Approximately 70% of this role focuses on sales, business development, and partnership coordination with organizations including the Memphis Chamber of Commerce, Memphis Sports Council, University event departments, Liberty Park, tourism agencies, promoters, sponsors, and external event organizers. The remaining responsibilities are evenly split between stadium operations support, event execution, and facility coordination to ensure successful event delivery and exceptional guest experiences. About Simmons Bank Liberty Stadium Simmons Bank Liberty Stadium is a 136-acre multi-purpose sports and entertainment complex centered around the iconic stadium in Memphis, Tennessee. Previously known as Liberty Bowl Memorial Stadium, the venue opened in 1965 as Memphis Memorial Stadium. The stadium serves as the home venue for the Memphis Tigers Football program, Southern Heritage Classic, AutoZone Liberty Bowl, and Memphis Showboats of the UFL. Simmons Bank Liberty Stadium is currently completing a $220 million renovation that will further position the venue as a premier destination for college football, entertainment, and major events. Initial screening will begin Thursday, July 23, 2026 and will occur every Thursday thereafter until filled. ### Responsibilities **Sales & Business Development** Lead stadium sales initiatives focused on increasing venue utilization, external events, sponsorship opportunities, and revenue generation. Source, develop, and cultivate new event opportunities including concerts, festivals, sporting events, community events, corporate functions, conventions, and special events. Serve as the primary relationship manager for external partners including the Memphis Chamber of Commerce, Memphis Sports Council, Liberty Park, University of Memphis departments, tourism agencies, promoters, sponsors, and community organizations. Coordinate with University departments and external stakeholders to identify and secure new event opportunities. Develop strategic partnerships that enhance the visibility and economic impact of Simmons Bank Liberty Stadium. Conduct outreach and business development meetings with event organizers, promoters, and corporate partners. Assist in developing proposals, presentations, pricing structures, and event agreements. Maintain strong relationships with existing clients to drive repeat business and long-term partnerships. Represent Simmons Bank Liberty Stadium at industry conferences, networking events, community meetings, and tourism-related functions. Collaborate with marketing and communications teams to promote stadium events and venue capabilities. Identify opportunities for sponsorship integration, premium experiences, and ancillary revenue streams. Track sales activity, event pipeline development, and partnership metrics. **Operations & Event Coordination** Assist with operational planning and execution for external events hosted at Simmons Bank Liberty Stadium. Coordinate event logistics including scheduling, staffing, vendor coordination, parking operations, security coordination, and facility readiness. Participate in planning meetings with internal departments and external event stakeholders. Support event-day operations and serve as Manager-on-Duty when assig…