Director of Sales & Marketing | Populus Denver

**Build the Future of Lifestyle Hospitality** *Lead the commercial vision for one of the country's most innovative and purpose-driven lifestyle hotels.* ## A Rare Opportunity At Crescent Hotels & Resorts, we believe exceptional hotels begin with exceptional people. In partnership with Urban Villages, the visionary ownership behind Populus Denver, we are seeking an inspiring Director of Sales & Marketing to lead the commercial vision for one of the country's most distinctive lifestyle hotels. Populus is more than a hotel—it is a destination built with purpose. Inspired by Colorado's iconic Aspen tree and recognized as the nation's first carbon-positive hotel, Populus seamlessly blends inspired architecture, exceptional food and beverage, immersive experiences, sustainability, and community into a hospitality experience unlike any other. Every guest interaction, partnership, and commercial decision contributes to a brand redefining modern lifestyle hospitality. ## How We Lead at Populus - **Rooted in Nature:** We draw inspiration from nature's resilience, stewardship, balance, and long-term thinking. - **Generous:** We create value by giving back—to our guests, associates, community, and environment. - **Curious:** We embrace creativity, innovation, continuous learning, and thoughtful collaboration. - **Brave:** We lead with integrity, accountability, transparency, and the courage to challenge convention. **We are committed to providing you with**: - Highly competitive annual salary of $150,000-$165,000 based on experience - Operational incentive plan eligibility - Comprehensive benefits for eligible associates and family members - 401(k) program with company match - Travel discounts at Crescent-managed properties throughout North America - Career growth opportunities with a leading hospitality management company - The opportunity to lead one of the most innovative and purpose-driven hotels in the United States ## The Opportunity This is more than a traditional Director of Sales & Marketing role. It is an opportunity to shape the commercial future of a brand with purpose. The successful candidate will combine strategic sales leadership, innovative marketing, data-driven decision making, and authentic storytelling to build awareness, create demand, strengthen market share, and deliver exceptional financial performance. ## Your Impact - Lead the hotel's commercial strategy across Sales, Marketing, Revenue Strategy, Public Relations, Digital Marketing, Brand Positioning, Business Development, and Distribution to drive sustainable growth and long-term asset performance. - Drive market share, RevPAR, ADR, profitability, and total commercial performance through thoughtful strategy and disciplined execution. - Build and inspire a high-performing commercial team that embraces proactive selling, marketing innovation, collaboration, accountability, and exceptional customer engagement. - Champion the Populus brand through compelling storytelling, destination marketing, community partnerships, and experiential programming. - Provide strategic oversight of third-party marketing, creative, digital, public relations, advertising, and social media agencies while ensuring every initiative supports the Populus brand and commercial objectives. - Demonstrate strong knowledge of website optimization, SEO/SEM, CRM, paid media, analytics, content strategy, social media, digital distribution, and emerging hospitality technologies and trends. - Partner closely with Crescent's regional Sales, Marketing, Revenue Strategy, Digital Marketing, and Commercial leaders to leverage enterprise expertise, identify new opportunities, share best practices, and maximize overall commercial performance. - Partner with Food & Beverage leadership to develop campaigns, activations, and experiences that elevate the guest journey while maximizing total hotel revenue. - Translate market intelligence, consumer insights, and business analytics into actionable commercial strat…