Director of Research

About TEGNA TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news. KARE-TV is seeking a Research Director to provide strategic support for our sales team in Minneapolis and sister stations throughout the Midwest. This position is responsible for estimating and maintaining programming for multiple stations, analyzing audience and marketplace data, and identifying trends across both linear and streaming platforms. The overall objective for the position is to provide stations with the insights, tools, and strategic guidance necessary to maximize inventory, grow revenue, and better serve advertisers in a rapidly evolving media landscape. Responsibilities: • Creation and maintenance of program estimates across multiple stations and platforms • Management of research systems including Wide Orbit Media Sales and audience measurement platforms • Analysis of audience trends across linear television, streaming, and digital consumption habits • Support sales leadership and account executives with data-driven insights, presentations, and marketplace intelligence • Assist in the development of sales strategies tied to streaming growth, sponsorship opportunities, sports programming, and multiplatform campaigns • Provide qualitative and quantitative research support for advertisers, agencies, and internal stakeholders • Develop clear, concise reports that translate audience data into actionable business insights • Monitor competitive trends, viewing behaviors, and emerging industry shifts that may impact revenue opportunities • Maintain sports and special event calendars, including audience estimates and revenue support materials • Partner with station leadership to identify opportunities for audience growth and monetization across all platforms • Help educate teams on evolving audience measurement methodologies and changing consumer viewing habits Requirements: • Strong understanding of audience measurement data including comScore and/or Nielsen • Working knowledge of research and sales systems including Wide Orbit Media Sales, comScore TV, Nielsen, or similar software • Understanding of streaming, digital audience measurement, and multiplatform advertising trends • Strong analytical, organizational, and problem-solving skills with advanced proficiency in Excel and presentation tools • Ability to analyze data from a variety of sources and communicate insights in a clear and compelling manner • Comfortable working in a fast-paced, collaborative environment with multiple deadlines and priorities • Strong communication skills and an ability to support both sales and content teams with actionable insights • A passion for media, audience behavior, and the evolving television and streaming landscape • Positive attitude, curiosity, and a solutions-oriented mindset are highly desirable Pay Range $0.01 — $0.02 USD Benefits: TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance. Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one. Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 fre…