Director of Programming (CPB Canada)

About Us CPB Canada is a registered not-for-profit professional association. We are the largest and most influential organization for bookkeepers in Canada. As a recognized leader and credentialing body, CPB Canada is dedicated to enhancing its members' success, advancing the accounting profession, and promoting the value of professional bookkeeping nationwide. Our Mission: We empower the bookkeeping profession through leadership, education, and advocacy. By upholding the highest standards of professional competence and ethics, we foster growth, success, and recognition for our members and the broader bookkeeping community. Our Vision: A connected community elevating the accounting profession. Position Overview The Director of Programming is a strategic partner who advances CPB Canada's priorities by conceiving, developing, and delivering high-quality, impactful programming that strengthens the association’s presence across the bookkeeping profession. This leadership role shapes strategy, guides cross-functional work, and expands the organization's value proposition. Program development drives industry engagement and generates non-dues revenue through market-competitive education and professional development. This role also engages with the Board of Directors by providing clear, mission-aligned reporting and insights into programming performance and impact, and by participating in Board meetings to inform governance and decision-making. Key Responsibilities Education and Professional Program Development - Develop a growth-oriented strategy for CPB Canada's education and professional development offerings. - Manage and curate diverse programming, including conferences, workshops, webinars, and educational programming. - Lead staff through the logistics and execution of programs, ensuring a high-quality experience for every participant. - Oversee and negotiate contracts with vendors, suppliers, trainers, and other partners to support programming. - Track and analyze program effectiveness and outcomes to continuously improve programming decisions. - Collaborate with communications, marketing, and membership teams to ensure programs are promoted and delivered effectively. Event Management Leadership - Plan and execute CPB Canada's education and professional development activities. - Assume project and financial responsibility for the annual conference. - Oversee the planning and growth of National Bookkeeping Week each year. - Build strategies and supporting rationale for broader event planning and execution. - Track and analyze event effectiveness to drive continuous improvement. - Engage partners and sponsors to secure the resources needed to meet event objectives. Communications and Marketing - Provide leadership to the marketing and communications strategy, optimizing staff time for a strong return on investment. - Protect and enhance the brand identity and reputation of the association. - Build and maintain relationships with media as required. - Direct staff on content production, including press releases, articles, blog posts, social media content, and website copy. - Manage digital marketing efforts and measure resource investment against goals and performance. General Management - Provide leadership and support to management and staff, including preparing reports for the Board of Directors and participating in Board meetings as required. - Manage and grow relationships with vendors and suppliers, ensuring services are delivered on time. - Offer thoughtful, sound advice and direction to the Chief Executive Officer. - Contribute constructively to leadership discussions on business development opportunities. - Manage the departmental budget, aligning it with work plans and associated reporting. Qualifications - Post-secondary degree or diploma in marketing, communications, event management, business administration, or a related field, or an equivalent mix of education and experience. - 7–10 years of progressive professional…