Director of Products - Cardio (60936)

At **Core Health & Fitness**, our purpose is to live and share our passion for fitness. We bring innovative health and fitness solutions to the global market with brands like **StairMaster, Schwinn, Nautilus, Star Trac, Throwdown, Wexer, Gym Rax, Core Fit Collective** and we’re still growing. We press into the future of fitness to ensure the creation of quality products and programming that meet the needs of an ever-evolving industry. At Core we are committed to building an energetic, diverse, and inclusive workspace. We value our differences and see community strength in diversity and representation. We’re always on the lookout for innovators, dreamers and doers who are passionate about fitness and wellbeing. We explore all opportunities to improve ourselves, our business partners, and our community. If you’re looking for a fulfilling career in helping people, find the best version of themselves, you’ve come to the right place. We are looking for a **Director of Products** to join our growing team! **General Position Summary** The **Director of Products** is responsible for the strategic leadership, long-term vision, lifecycle management, and commercial success of Core Health & Fitness' assigned brands and global product portfolios. This role serves as the business owner for the product portfolio, establishing product strategy, driving innovation, leading cross-functional product development, and ensuring successful global commercialization. The Director of Products owns the overall portfolio strategy, including product roadmaps, investment decisions, business cases, pricing strategy, profitability, lifecycle management, and portfolio optimization. This position partners closely with Engineering, Operations, Supply Chain, Quality, Sales, Marketing, Finance, Customer Experience, Digital Solutions, and Executive Leadership to deliver innovative products that drive sustainable revenue growth, profitability, market share expansion, and customer satisfaction. The Director serves as the Voice of the Customer (VOC) within the organization by translating market insights into strategic product initiatives while leading competitive intelligence, emerging technology evaluation, and future product innovation—including connected fitness, AI-enabled solutions, software integrations, and digital experiences. The Director of Products is expected to influence organizational strategy through executive presentations, data-driven recommendations, and portfolio performance reporting while ensuring alignment with corporate growth objectives. **Essential Functions / Major Responsibilities** **Strategic Product Leadership** - Own the long-term strategic vision, roadmap, and lifecycle management for assigned brands and global product portfolios. - Develop and execute annual product strategies aligned with corporate objectives and long-range business plans. - Lead portfolio rationalization efforts, including new product investment recommendations, product refreshes, and end-of-life decisions. - Develop business cases supporting new product investments, market expansion opportunities, and portfolio optimization initiatives. - Establish pricing strategy, positioning, and commercialization plans to maximize revenue, profitability, and market competitiveness. - Serve as the business owner responsible for overall portfolio performance and commercial success. **Product Lifecycle Management** - Lead products through the complete lifecycle from concept through launch, growth, maturity, and retirement. - Define product requirements and business objectives for new product development based on customer needs, market opportunities, and financial goals. - Partner with Engineering to prioritize product features, innovation initiatives, and technical investments. - Ensure successful New Product Introduction (NPI) processes across all cross-functional departments. - Maintain accurate product portfolio information across ERP, PLM, CRM, Sales, and Operations systems.…