Director of Product Marketing, Clinical Care

About Us At SimplePractice, we are improving access to quality care by equipping health and wellness clinicians with all the tools they need to thrive in private practice. More than 250,000 providers trust SimplePractice to build their business through our industry-leading software with powerful tools that simplify every part of practice management. From admin work to clinical care, our suite of innovative solutions work together to reduce administrative burden—empowering solo and small group practitioners to thrive alongside their clients. Recognized by MedTech Breakthrough as the Best Practice Management Solution Provider in 2024 and the Digital Health Awards in 2023, SimplePractice is proud to pave the future of mental health tech. The Role We are hiring a Director of Product Marketing to lead our go-to-market strategy for Clinical Care, a highly strategic, high-growth product portfolio. This leader will head the commercialization, positioning, and adoption of SimplePractice's cutting-edge clinical tools, driven by generative AI solutions including our Note Taker and Care Aide products. This leader must be a master of PLG product marketing—owning free-trial funnels, conversion optimization, and continuous user adoption through lifecycle, in-product, paid, and community channels. This role sits at the intersection of product, applied AI, marketing, finance, and clinical strategy. You will be responsible for defining how we package, price, launch, and drive retention for AI documentation and workflow features across both solo practitioners and multi-provider group practices. Above all, this role requires a deep customer-first mindset and an absolute obsession with the clinician, ensuring that aggressive business growth targets are achieved through an experience that genuinely respects, protects, and elevates the daily workflow of the healthcare providers we serve. Responsibilities Own the Clinical Care Go-To-Market Strategy Drive Portfolio Growth: Develop and execute a holistic, audience-centric commercial strategy for SimplePractice’s Clinical Care product portfolio, centering on generative AI innovations like Note Taker and the Care Aide add-on suite. Manage Multi-Cohort Funnels: Formulate nuanced lifecycle strategies that successfully navigate up-sell paths for existing product users alongside comprehensive acquisition frameworks for non-users. Bridge Commercial and Product Needs: Serve as a key internal advocate linking market execution with product development, translating quantitative and qualitative clinical insights into strategic adjustments to the roadmap and GTM approach. Drive Product Launches & Commercialization Navigate Launch Lifecycles: Spearhead end-to-end commercialization paths for highly technical AI capabilities, steering features smoothly from early development through full market scale. Orchestrate Multi-Channel Campaigns: Coordinate high-impact launch motions across all primary growth channels, including in-product triggers, paid social, community, influencer networks, and partnerships. Demystify Advanced Tech: Distill complex AI concepts into clear, benefit-driven narratives. Leverage PLG Channels to Maximize Adoption & Retention Optimize Funnel Conversions: Own clinical care funnel performance metrics, relentlessly driving top of funnel volume, maximizing conversion rates, and tracking cohorted retention. Architect Behavioral Triggers: Design and test targeted in-product lifecycle marketing campaigns to accelerate initial feature discovery and ensure trialists build regular usage habits. Deploy Retention Experiments: Collaborate with Growth Marketing to conceptualize and scale creative experimentation frameworks. Lead Pricing & Packaging Strategy Own Monetization Strategy: Lead end-to-end pricing and packaging — including research, modeling, testing, and stakeholder alignment. Structure Differentiated Packaging: Oversee monetization strategy for advanced clinical features, continuously evaluating th…