Director of Product

THE BIGGEST NAME IN HOME. THE BOLDEST TEAM IN E-COMMERCE. Ashley Digital is the e-commerce engine behind Ashley Furniture Industries — one of the most recognized home brands in the world. As the world's largest manufacturer of home furnishings and the largest furniture store brand in North America, Ashley is in a category unto itself. Our team sits at the intersection of world-class retail and digital innovation, driving the e-commerce experience for millions of customers across every platform and touchpoint. If you’ve shopped online for a mattress in the last decade, there’s a good chance you’ve already experienced our award-winning Nectar Sleep and DreamCloud. We're a fast-moving, highly collaborative team operating at a transformational moment, and we're charged with shaping how people discover, explore, and buy home furnishings. Our expertise spans data science, performance marketing, product, and creative, and our work reaches millions of customers every day. It's a rare combination: the energy of a tech company, the stability of an industry leader, and the opportunity to build something truly significant. If you're energized by transformation, collaboration, and meaningful impact at scale, Ashley Digital is where ambition meets opportunity. This is an in-office role (5 days a week Monday through Friday) based in Tampa, FL. Candidates must reside in or be willing to relocate to the Tampa Bay area. About The Role ashleyfurniture.com , Ashley Furniture's flagship eCommerce destination, is one of the largest furniture eCommerce destinations in the United States, serving millions of customers across a broad catalog of home furnishings. As a core pillar of Ashley's omnichannel retail strategy — spanning direct-to-consumer, licensee retail, and B2B channels — the digital business plays an outsized role in driving brand awareness, customer acquisition, and revenue at scale. We are seeking an experienced and commercially-minded Director of Product, to lead the Ashley eCommerce product team in Ybor, FL. This player-coach leader will own the product strategy and execution for one of Ashley's most significant digital properties, with a mandate to optimize and grow the eCommerce business by leveraging Resident's deep expertise in data science, experimentation, and performance marketing. Reporting to the VP of Product, you will manage a team of product managers, own the Ashley eCommerce platform roadmap, and drive measurable improvements in the customer experience and business outcomes. The ideal candidate is a commercially sharp product leader who knows how to use data, testing, and a world-class eCommerce platform to move the metrics that matter — conversion, revenue, and customer satisfaction. What You'll Be Doing: Strategic Leadership & Vision Define and own the product vision and roadmap for the Ashley eCommerce experience, with a clear focus on business performance, customer experience, and growth. Identify the highest-leverage opportunities across the Ashley eCommerce customer journey — from acquisition through checkout and post-purchase — and build a roadmap that pursues them systematically. Represent the Ashley customer and digital business teams in strategic discussions, ensuring product decisions reflect the unique scale, catalog complexity, and omnichannel context of the Ashley brand. Partner with eCommerce, marketing, and merchandising leadership to align the product roadmap with broader business priorities and seasonal goals. Product Execution & Delivery Lead discovery, prioritization, and delivery across the Ashley eCommerce product surface — including browse and search, product detail pages, cart and checkout, promotions, and post-purchase experience. Drive a rigorous, hypothesis-driven approach to product improvement, using A/B testing and experimentation to validate ideas before scaling them. Leverage Resident’s proprietary data science and analytics capabilities to identify friction points, surface growth opportuni…