Director of Paid Social

# **\*\*PLEASE SUBMIT YOUR CV IN ENGLISH \*\*** **Location:** Remote — Philippines **Employment Type:** Full-Time **Industry:** Digital Marketing / E-commerce (DTC) **Compensation:** $3,500 – $5,000 USD/month **Schedule:** Australian Eastern Standard Time (AEST) ## About the Company Our client is a fast-growing performance marketing agency specializing in scaling direct-to-consumer (DTC) e-commerce brands. They partner with ambitious consumer brands to drive measurable growth through data-driven paid media strategies, creative testing, and continuous optimization. Their collaborative, high-performance culture values ownership, clear communication, strong execution, and measurable results. ## About the Role We are seeking a highly experienced **Director of Paid Social** to lead the paid social function for a portfolio of high-growth direct-to-consumer (DTC) e-commerce brands. **This position operates full-time during Australian Eastern Standard Time (AEST) business hours**, making it ideal for professionals who are comfortable working an Australia-based schedule while collaborating directly with executive stakeholders and clients. This is **not** a traditional media buyer role. We are looking for someone who can operate as the owner of the Meta channel. This person should combine exceptional technical expertise with strong client communication skills and the ability to independently manage day-to-day performance, optimization, reporting, and client relationships. The ideal candidate is truly **director-level**: equally comfortable building sophisticated Meta campaigns, leading client conversations, presenting performance insights, and making strategic execution decisions without requiring constant oversight. If you're passionate about scaling DTC brands, managing significant advertising budgets, and partnering directly with executive teams to drive measurable business growth, we'd love to hear from you. ## What You'll Do ### Paid Social Channel Management - Own the day-to-day management of Meta Ads accounts, including Facebook and Instagram. - Build, launch, manage, and optimize paid social campaigns. - Monitor budget pacing, bidding strategies, and campaign performance. - Manage learning-phase optimization and make data-driven adjustments. - Execute audience strategies using Custom Audiences, Lookalike Audiences, and exclusions. - Manage Advantage+ Shopping Campaigns, Catalog Sales campaigns, and Dynamic Product Ads (DPA). - Support catalog and DPA setup, segmentation, and ongoing optimization. - Perform Pixel and Conversion API (CAPI) event quality assurance. - Draft ad copy and campaign messaging, with final approval from leadership on net-new positioning. - Conduct ongoing competitive monitoring through Meta Ad Library. - Manage TikTok Ads campaigns if added to scope. ### Creative Testing & Performance Optimization - Develop creative testing hypotheses. - Generate detailed creative briefs based on performance data and customer insights. - Maintain a structured creative testing cadence. - Track test results and document wins, losses, and learnings. - Iterate on winning creative concepts and identify opportunities to scale. - Partner with creative and client teams to improve ad performance. - Stay current on Meta platform updates, DTC paid social best practices, and evolving measurement standards. ### Client Communication - Maintain daily Slack availability during Australian business hours. - Respond to client questions with a same-day response standard. - Lead written communication with the client team on Meta-specific topics, including performance questions, creative requests, and account changes. - Join weekly client calls and lead the Meta portion of the agenda. - Contribute to bi-weekly reporting decks and present the Meta performance section on calls. - Communicate performance insights clearly, confidently, and professionally. - Escalate strategic, scope, or commercial questions to leadership rather than answering dire…