Director of Marketing

**Spring Footwear Corporation – Pompano Beach, FL (On-site)** *Lead the Future of a Multi-Brand Footwear House Built on Innovation + Heart* For more than three decades, Spring Footwear has shaped comfort, craftsmanship, and artistry in the footwear world. Our brands- Spring Step, L’Artiste, Patrizia, Azura, Flexus, and our growing retail division Spring Step Shoes - stand at the intersection of creativity, comfort, and global appeal. Today, we’re writing our next chapter of growth and are seeking a Marketing Director who can amplify our voice, elevate our presence, and steer our marketing engine into the future. This is a role for the visionary. The builder. The leader who thrives in motion and brings teams, brands, and consumers together through powerful storytelling and digital mastery. **THE ROLE** As the **Director of Marketing**, you will command the full marketing ecosystem of Spring Footwear -B2B, B2C, Retail, Marketplace, Creative, Digital, and Social. You’ll shape narratives, architect growth strategies, and fuel demand across seven distinct brands and multiple channels. With a strong digital backbone and a sharp understanding of U.S. consumer culture, you'll guide strategy, execution, and performance, driving results that echo across wholesale partners, ecommerce platforms, social media, and our expanding retail footprint. You’ll lead a talented team - including Ecommerce, Marketplace, Creative, and Photo Studio - and build out our social media discipline by hiring a Social Media Manager. This position reports directly to the CEO. **WHAT YOU’LL LEAD** **Brand Strategy & Architecture** - Steward a multi-brand portfolio and bring clarity, personality, and alignment to each brand’s voice and market position. - Build cohesive, resonant storytelling across platforms and audiences. **Digital Leadership** - Drive performance marketing, SEO/SEM, paid media, social commerce, and digital acceleration. - Lead strategies that grow traffic, conversion, acquisition, and lifetime value. - Partner closely with Ecommerce leadership on product, promotions, and growth levers. **Creative Direction** - Oversee all visual output—photography, design, catalogs, digital assets, POP, trade show visuals. - Ensure craftsmanship and brand consistency in every touchpoint. **Social Media & Influencer Strategy** - Architect our social voice and presence across all brands. - Develop and launch influencer, talent, and creator partnerships that amplify reach and relevancy. **Retail, Ecommerce & Marketplace Activation** - Guide Shopify (B2C) strategy and storefront experience. - Lead Marketplace brand presence across Amazon, Macy’s, Walmart, and more. - Ensure alignment and asset excellence with key wholesale partners (QVC, DSW, Kohl’s, etc.). **Sales & B2B Support** - Elevate sales meetings with powerful materials, storytelling, and brand assets. - Shape seasonal line sheets, catalogs, and wholesale-facing content. **PR, Events & Brand Visibility** - Drive press, partnerships, collaborations, and experiential marketing that brings the brand to life. **Team Leadership** - Inspire, develop, and empower a high-performing team across digital, creative, content, marketplace, and social. - Recruit and mentor new talent, including our Social Media Manager. **WHO YOU ARE** You’re a strategist with the heart of a storyteller and the instincts of a builder. You read culture intuitively, spot opportunities early, and push brands into conversations where they belong. You think holistically, act decisively, and bring out the best in the people around you. **Qualifications** - 5+ years in marketing within fashion, footwear, lifestyle, or luxury. - Demonstrated success leading digital-first strategies in the U.S. market. - Strong command of social media, influencer ecosystems, paid media, SEO/SEM, and ecommerce. - Experience managing creative teams and external agencies. - Outstanding leadership, communication, and relationship-building skills. - Ability to balance…