Director of Marketing, MX

About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. AI at SharkNinja At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in. About the Role As Director of Marketing for Mexico, you will lead Shark Ninja's marketing strategy and execution and contribute to shaping our approach to Mexican in the US and around the world. Based in Mexico, you’ll act as both a commercial driver and cultural ambassador, ensuring Shark Ninja resonates with diverse regional audiences while supporting our global growth strategy. This highly visible role requires a balance of strategic thinking, compelling storytelling, local expertise, commercial rigor, and team leadership to build brand connections and deliver measurable growth. Responsibilities Leadership & Strategic Planning · Champion the Mexican consumer perspective with regional and global marketing leadership, advocating for regional nuances in consumer behavior, retail dynamics, and media consumption. · Lead localization of Global Shark Ninja Marketing strategy, aligned with SharkNinja’s global priorities and brand standards. · Provide advisory input into US and European marketing strategies that target Latin consumer segments. · Escalate to global stakeholders what is required for Shark Ninja to win in Mexico. Go-to-Market Excellence · Own GTM planning for Mexico, including product positioning, partnerships, launch strategy, pricing, media, and retail readiness. · Localize global campaigns while ensuring cultural relevance and business impact. · Partner with multifunctional teams to drive category expansion, retail activation, and trade marketing strategies across key accounts. Team Leadership & Collaboration · Build, lead, and develop a high-performing Marketing team in Mexico, who are responsible for the GTM execution of Shark Ninja’s global marketing strategy in their specific markets. · Foster strong cross-functional partnerships across Product Marketing, Media, Creative, Sales, and Regional Distributors to achieve Outrageously Extraordinary growth. · Liaise with local agencies and partners to drive executional excellence in media, PR, and in-store experiences. Consumer, Category & Brand Stewardship · Champion a consumer-first mindset, elevating local insights to inform brand strategy and innovation roadmaps. · Monitor performance KPIs, optimize marketing investments, and drive continuous improvement across markets. · Ensure Shark Ninja’s portfolio is positioned for long-term relevance and growth in the region, act as advocate. Integrated 360° Channel Marketing · Oversee integrated 360° marketing planning across all owned, earned, and paid channels —consistent brand messaging and sequenced consumer journeys across every touchpoint. · Lead the Amazon Mexico and Mercado Libre marketing strategy, including A+ content, LP-page content, and storefront optimization to maximize visibility and conversion at the digital shelf. · Coordinate go-to-market activation across e-commerce, modern trade, and traditional retail, ensuring channel-specific messaging, promotional cadence, and media suppo…