Director of Events

**Job Description:** Director of Events **Location:** Remote **Reports to:** Vice President of Marketing – Alma Lasers USA **Salary Range:** $120,000 - $140,000, Commensurate with Experience This position is full-time and primarily remote, with a minimum of 30% travel to our Corporate Headquarters in the Fulton Market area of Chicago, IL. as well as other business initiatives. **About Alma Lasers** Alma, a Sisram Medical company, is a global leader in medical-aesthetic technologies with over 25 years of experience in energy-based devices (EBD). Operating in more than 100 countries worldwide, Alma combines advanced technology, clinical expertise, and a holistic approach to aesthetic and wellness care. In the U.S., Alma Lasers is one of the most trusted brands among physicians, clinics, and consumers—delivering innovative, science-based solutions for skin rejuvenation, body contouring, hair removal, and other aesthetic applications. **Position Summary** Playing a pivotal role in brand experience, HCP engagement, and commercial execution, the Director of Events will lead the strategy, planning, execution and performance of a modern live events portfolio that strengthens market presence and drives business growth. This leader will shape how the brand is experienced across national symposia, national meetings, tradeshows, masterclasses, and executive events. This position is responsible for creating high-impact experiences that build relationships, generate demand, support sales priorities, and elevate brand perception while maintaining strict budget governance. Equal parts strategic and operational, this leader ensures every live event is executed with excellence, efficiency, and measurable business impact. **Essential Functions** *Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.* **Event Strategy & Portfolio Management** · Develop and lead annual event strategy aligned to commercial priorities, product objectives, and growth initiatives. · Manage full portfolio of national tradeshows, congresses, and internal meetings. · Evaluate live event investments and prioritize programs based on business impact, audience value, and return on investment. **Execution & Experience Delivery** · Lead end-to-end planning and flawless execution of all live events, including logistics, timelines, budgets, vendors, staffing, and onsite management and execution. · Create premium brand experiences that strengthen HCP connection and differentiate brand in market. · Ensure consistent execution standards, operational discipline, and attention to detail across every touchpoint. **Commercial Impact & Cross-Functional Alignment** · Partner with sales, marketing, clinical, product, and leadership teams to align live events with revenue goals and strategic priorities. · Build lead generation, HCP engagement, and pre and post-event strategies that maximize pipeline and commercial impact. · Track performance metrics including attendance, lead volume, influence on pipeline, and overall ROI. **Vendor & Budget Management** · Manage agency, production, venue, travel, and vendor relationships to ensure quality, efficiency, and value. · Manage live event budgets, forecasting, contract negotiation, and cost optimization across live events portfolio. · Identify opportunities to modernize spend while driving premium execution. **Leadership & Team Development** · Lead and develop internal team members supporting live events and related functions. · Build scalable processes, planning systems, and operating rhythms that improve speed and execution quality. · Foster a collaborative, solutions-oriented culture across teams and partners. **Skills Required** • Strong strategic planning and high-level project management skills. • Proven ability to execute complex live events with precision and urgency. • Strong budget management, negotiation, and vendor leadership capabilities. • Excellent communication and stake…