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Director of Digital Communications

City of Goodyear · Goodyear, AZ
Full-timeMarketing & MediaExecutive$149,519–$221,961/yr
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About the Director Digital Communication role

Director Digital Communication positions focus on delivering results in their domain. This page aggregates open Director Digital Communication roles and what employers typically expect.

Provides visionary leadership for citywide public information, digital media, community and media relations, marketing, web development, graphic design, and internal and external communications. Serves as a strategic advisor to city management on current and long-range communication policies, plans, and practices that impact public relationships. Oversees the Digital Communications Department as the central source for city information, media dissemination, and official communication with city audiences through multimedia platforms. The position supports public awareness of city policies, actions, programs, and events while maintaining effective relationships with key organizations, stakeholders, businesses, visitors, and the media. The ideal candidate is a strategic, creative, and politically savvy communications leader with public sector or municipal experience and strong skills in media relations, social media strategy, marketing, storytelling, speechwriting, and internal and external communications. This individual will be a trusted advisor to the City Council, City Manager, executive leadership, and departments, with the ability to develop messaging and communication strategies that promote the City of Goodyear, support Council’s vision, and align with the City’s strategic plan. Experience as a Public Information Officer is preferred but not required; most importantly, the candidate must be a strong writer, collaborative leader, and thoughtful communicator who can lead the team, strengthen the City’s brand, and ensure the City and its elected officials are represented in a positive, professional, and engaging manner. At the City of Goodyear, you will be a part of an organization that values its employees as its greatest asset. You will become part of a dedicated team of professionals who are committed to building and maintaining a highly engaged workforce. You will be challenged to learn and grow in an environment that values employee development and career-building. You will thrive in a culture of innovation. We believe that successful employees are those that possess these six core values: **Adaptability - Integrity - Initiative - Empathy - Optimism – Innovation** Only a limited number of the most qualified applicants meeting the City's requirements will be invited for an interview. The examination process for this position will consist of a panel interview. ***All communication regarding application status and interview notifications will be sent via email- please monitor your junk/spam email for communication as it will come from a system generated source.*** ***Approximate recruitment schedule*** ***\*\*First resume review will be the week of July 27, 2026\*\*Virtual screenings will be held on August 10, 2026\*\*In-person interviews will be held on August 28, 2026****This information is intended to be descriptive of the key responsibilities of the position. The following functions do not identify all duties performed by the incumbent. Other duties and responsibilities will be performed as assigned.* - Leads the citywide communications strategy, including planning, policy development, budgeting, staffing, and initiatives that strengthen the City’s brand and enhance public engagement. - Serves as the primary communications and public relations advisor to the Mayor, City Council, City Manager, and departments on media strategy, public outreach, marketing campaigns, speeches, talking points, official messaging, and employee communications. - Directs the City’s media relations and social media programs, including story pitching, press releases, content strategy, policy oversight, and community engagement. - Oversees the development and management of City communication platforms and materials, including the City website, employee intranet, publications, graphic design, photography, video, advertising to ensure consistent, high-quality content. - Collaborates and advises departments on effective marketing and outreach strat…

Salary estimate

$149,519 – $221,961/yr
Provided by the employer.

Skills for this role

CommunicationLeadership

Resume tips for Director Digital Communication applicants

Interview preparation

Prepare concrete STAR-format stories that show Director Digital Communication outcomes you drove.

Research the employer's product and recent news before the interview.

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Have thoughtful questions ready about the team, tools and success metrics.

About City of Goodyear

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