Director of Data Analytics

Company Introduction Rocket Pay is Coupang's next-generation payments platform, designed to extend Coupang's trusted payment experience beyond its ecosystem and into customers' everyday lives. Built on the scale, operational excellence, and customer obsession that have defined Coupang, Rocket Pay is expanding payment capabilities across online and offline merchant experiences while helping shape the future of fintech within the broader Coupang ecosystem. The team is focused on delivering innovative payment solutions that make transactions faster, simpler, and more seamless for customers and merchants alike. As Rocket Pay continues to scale, employees have the opportunity to work at the intersection of technology, data, commerce, and financial services while helping build one of Korea's most ambitious fintech platforms. At Coupang Pay, we value: Wow the Customer : We treat customer trust as sacred and prioritize customer experience above all else. Dive Deep : No problem is too small. We focus on problem-solving and examine issues with rigor and attention to detail. Move with Urgency : We seek answers through execution and do not delay decisions. If you’re looking for an environment where you can work autonomously, take ownership, and grow continuously, join us on Coupang Pay’s journey. Role Overview This is a senior analytics leadership role within one of Coupang's emerging fintech businesses, Rocket Pay. The position is responsible for building and scaling the analytics function, partnering closely with Product, Engineering, and business leadership to drive data-informed decision making. The leader will oversee a small but high-impact team spanning analytics and data infrastructure capabilities, while establishing the foundations for future growth. This role is responsible for defining and executing the analytics vision for a high-growth business, ensuring leaders have the insights, measurement capabilities, and decision frameworks required to scale effectively. Acting as a strategic partner to senior executives, the successful candidate will help identify emerging opportunities, bring structure to complex business challenges, and drive data-informed decisions across product, customer, and commercial domains. Through a combination of analytics leadership, measurement strategy, and organizational influence, this individual will play a critical role in shaping the trajectory of the business. Given the early stage nature of the business, the role requires a hands-on leader who can balance strategic thinking with execution, build efficient processes and automation, and help shape the long-term analytics roadmap. Success in this position will come from the ability to influence cross-functional teams, operate effectively in a fast-moving environment, and establish analytics as a key driver of business growth and operational excellence. What You Will Do Define and execute the analytics strategy and roadmap for Rocket Pay to support business growth and operational excellence. Build and scale analytics, reporting, and measurement capabilities that enable leaders to make data-driven decisions. Partner with Product, Engineering, and business stakeholders to identify opportunities, solve business problems, and prioritize high-impact initiatives. Develop measurement frameworks and success metrics to evaluate product, customer, and commercial performance. Lead experimentation programs by designing tests, evaluating outcomes, and translating results into business actions. Evaluate machine learning models and analytical solutions by defining performance metrics and measuring business impact. Translate ambiguous business questions into structured analyses and actionable recommendations. Influence senior executives through effective analytical storytelling and strategic insight generation. Build, coach, and develop a high-performing team across analytics and data infrastructure capabilities. Drive scalable processes, automation, and operationa…