Director of Consumer & Product Insights

About Fora Fora is the modern travel agency , empowering anyone with a passion for travel to build a thriving advisory business. We're modernizing the $100B+ travel agency industry by combining powerful technology, data, and community to enable thousands of entrepreneurs to build on our platform. Our business-in-a-box platform gives travel entrepreneurs everything they need to launch and scale, from cutting-edge tools and personalized training to a vibrant community and exclusive industry partnerships. At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career , whether full-time or part-time. We believe that everyone, from seasoned professionals to first-time advisors, can build something both profitable and personal. Founded in 2021 by seasoned entrepreneurs, Fora has grown steadily since, expanding to a team of 200+ full-time employees based in downtown New York City . In 2026, we announced our $60 million Series D investment round , led by Forerunner and Tactile Ventures, with continued participation from existing investors Thrive Capital, Insight Partners, and Heartcore Capital. We've also been recognized as a LinkedIn Top Startup 2024, Fast Company's Most Innovative Companies 2025 and 2023, and we were most recently recognized as one of the TIME100 Most Influential Companies 2026. We're building the first truly unified platform for all travel needs—leveraging the best of human expertise and technology to transform how people plan and book travel. About the Role Fora is hiring a Director of Consumer & Product Insights to help build a modern, AI native consumer research and market intelligence capability from the ground up. This is a highly hands-on role for someone who combines strong quantitative and methodological expertise with a bias toward action, experimentation, and continuous customer learning. Reporting into the Marketing organization, you will help establish how research is planned, executed, shared, and applied across Marketing, Product, and commercial initiatives. You will build a research practice designed for speed, creating ways to engage with customers frequently, test hypotheses rapidly, and use emerging tools and AI to turn customer feedback into actionable insights. As Fora’s first dedicated insights hire, you will have significant ownership over how the function develops. You will partner closely with teams across Product, Marketing, Business Development, Analytics, and other functions to answer important business questions through a thoughtful mix of qualitative research, quantitative analysis, rapid experimentation, and emerging AI enabled research methods. This is an opportunity for a curious, entrepreneurial researcher to build a foundational capability while helping define what a modern insights function can look like at Fora. Key Responsibilities Build Fora’s insights and UX research capabilities from the ground up, developing practical processes, tools, and standards that enable fast, high quality learning across the organization. Create a culture of continuous customer learning by developing scalable ways for teams to hear from and learn from customers frequently. Design and run rapid research experiments that help teams test hypotheses, understand customer behavior, and make informed decisions quickly. Lead research across consumer segmentation, brand and product positioning, creative testing, customer needs, competitive intelligence, brand tracking, and new product or market opportunities. Design and execute rigorous qualitative and quantitative research, selecting the appropriate methodology and level of rigor for each business question and decision. Develop research approaches that combine established methodologies with AI native tools and emerging platforms to increase the speed and scale of customer learning. Experiment with new research technologies, including AI powered interviewing, synthesis, survey,…