Director of Communications – International Shows (Touring & Resident)

***Le poste étant basé en Angleterre, la description de poste est disponible uniquement en anglais.*** ***As this position in based in England, the job description is available in English only.*** _________________________________________________ Director of Communications – International Shows (Touring & Resident) Sales, Marketing and Communications Full-Time Position Reports to: SVP Communications Scope: All international shows outside the Americas (Europe, UK, Middle East, Africa, Asia-Pacific & Oceania) + Public Affairs Teams: Touring show PR teams (embedded on tour) + Resident show PR teams, and their respective agency rosters Role Purpose The Director of Communications – International Shows (Touring & Resident) is responsible for driving demand, building anticipation, and ensuring cultural relevance for Cirque du Soleil’s shows across all markets outside the Americas. This role elevates show communications into a strategic growth engine , integrating PR, earned media, and public affairs to create urgency, unlock market opportunities, and support commercial performance across every international production. Based in London, this role acts as the central show communications and public affairs lead for international markets , ensuring alignment between show storytelling, market-level marketing plans, and cross-functional execution across multiple time zones, languages, and regulatory environments. Core Mission Drive anticipation, urgency, and sustained demand for international touring and resident shows Make communications a core lever of the show marketing mix , fully integrated with paid, CRM, and ticketing Lead, develop, and set standards for the touring and resident show PR teams and the agencies that support them Own the strategy and governance of show-specific social media channels as an earned and owned demand driver Leverage public affairs as a growth enabler to unlock market access, market entry, and partnerships Ensure communications is a core driver of ticket revenue and brand equity outside the Americas Orchestrate cross-functional alignment to deliver cohesive show launches across diverse international markets Key Responsibilities 1. Show Communications Strategy – International Touring, Resident Shows & Public Affairs Lead and oversee an international show communications strategy spanning touring productions, resident shows, and public affairs Embed communications within the end-to-end demand engine (onsale → launch → sustain), in lockstep with market marketing plans Integrate public affairs into market entry and growth strategies for new territories Lead communications strategy in support of sponsorships and business development, including building relationships with key stakeholders, and developing joint communication plans with partners 2. Show Communications Leadership (Europe, UK, Middle East, Africa, APAC & Oceania) Own communications strategy and performance across all international touring and resident productions Ensure each show delivers: Clear, differentiated narrative Strong local and cultural relevance, adapted per market and language Full lifecycle comms (pre-onsale → launch → sustain) Implement standards, playbooks, and governance that scale across markets and local agency partners Act as spokesperson for international shows and manage show-level issues in market, escalating to corporate communications at HQ where required 3. Show-Specific Social Media Ownership Ensure each show PR team owns the strategy, management, and community engagement for its show-specific social media channels Set the content, tone, and publishing standards that keep show channels distinctive while consistent with the masterbrand Align show channel activity to the onsale, launch, and sustain calendar in each market Drive creator, influencer, and talent-led content through show channels to build cultural relevance and organic reach Set and track channel performance measures (growth, engagement, referral to ticketing) alon…