Director of Admissions/Edinboro Lead

Department: Edinboro Undergraduate Admissions Preferred Qualifications: • Master’s Degree • 6-8 years of admissions or enrollment management experience • Strong record of successful outcomes in the development and achievement of enrollment goals • Experience using CRM systems (e.g., Slate) • Strong analytical skills and experience using data to inform decision-making • Experience working with diverse student populations, including transfer and international students Job Title: Director of Admissions/Edinboro Lead Type of Employment: Full Time Bargaining Unit: Management Position Classification: S210A-75 Benefits: https://www.passhe.edu/hr/benefits/documents/benefit-summaries/sshe-summary.pdf Job Summary / Basic Function: The Director of Undergraduate Admissions at PennWest Edinboro leads and manages undergraduate student recruitment process for the Edinboro Campus of PennWest University, serving as a key member of the talented, multi-campus leadership team within the Division of Strategic Enrollment Management. The Director is responsible for the recruitment and admission of students to achieve enrollment objectives, campus priorities, and financial targets. In support of the mission and purpose of PennWest University, the Director of Undergraduate Admissions supervises, trains, mentors, and motivates the admissions staff to attain or surpass enrollment goals by providing excellent, student-centric customer service. Working closely with the University Executive Director for Undergraduate Admissions, the Director will assess current practices and propose and pilot new approaches. This position plays a critical role in shaping the prospective student experience through a personalized, student-centered approach. Key Responsibilities Recruitment Strategy and Management 1. Lead the planning and execution of undergraduate recruitment strategies, including territory management, outreach, and engagement initiatives. 2. Oversee campus visit programs and experiences, ensuring high-quality, student-centered interactions for prospective students and families. 3. Drive student engagement efforts across the enrollment funnel using CRM tools, multi-channel communications, and event programming. 4. Maximize yield at all stages of the enrollment cycle. Enrollment Analysis and Reporting 5. Utilize data and performance metrics to assess recruitment effectiveness, inform strategy, and improve outcomes. Coordinate with admissions leadership team members to develop and execute a customer service-oriented strategy for qualifying leads, communicating with prospective students, cultivating strong applicant relationships, and tracking recruitment performance from inquiry through to registration. 6. Support the development and implementation of scholarship strategies that enhance recruitment and yield. 7. Analyze enrollment trends and institutional and market data to recommend adjustments to enrollment planning. Personnel and Resource Management 8. Provide strategic leadership and daily oversight of the PennWest Edinboro Undergraduate Admissions team, including supervision, coaching, and performance management. 9. Collaborate with academic departments, student services, financial aid, athletics, and marketing to support recruitment and yield initiatives. 10. Apply project management best practices across unit operations. 11. Ensure recruitment practices align with institutional policies and applicable regulations, including NCAA guidelines. 12. Conduct other duties as assigned. Required Skills, Knowledge & Abilities: • Strong leadership and demonstrated ability to manage a high-functioning admissions and recruitment team • Proven ability to motivate, inspire, collaborate, drive change, and make tough decisions, with demonstrated experience effectively supervising the work and directing the actions of others • Strong communication, organizational and interpersonal skills • Exceptional listening and comprehension skills, with strong interpersonal skills…