Director, New Business Creation

About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. AI at SharkNinja At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in. Director, New Business Creation SharkNinja | Product Incubation | Reports to: SVP, Product Incubation Purpose This is a future-oriented role that requires skills in creating brand-new categories for SharkNinja, operating at the fuzzy front end of the innovation development process. No single role today carries the full cross-functional capability needed to take a category from a blank sheet to a fundable, roadmap-ready opportunity – this role fills that gap. It combines capabilities in product development, technical program management, and consumer insights, and finance in one leader who can identify, evaluate, recommend, and develop categories SharkNinja does not compete in today. The role serves four purposes: Leadership. Set the vision for a new category and drive the decisions that move it forward. Business model development. Shape raw market trends and ideas into sustainable, high-growth, high-margin businesses and products, backed by financial and quantitative analysis. New product development. Identify, define, and develop the product concepts that establish SharkNinja's entry into the category. Partnership development. Find and lead the external product and technology partnerships that accelerate category entry. Key Responsibilities Category leadership and vision Own selected new-category initiatives end-to-end at the front end: business and product vision, product definition, and portfolio strategy. Act as the connective enabler across PD, ACE, consumer insight, finance, and external partners. Drive timely decisions so early initiatives make rapid progress and do not stall. Market and business case development Run market and consumer research to size categories, assess trends, and synthesize insights. Map the competitive landscape and define where SharkNinja can win. Build the financial models that test revenue and margin potential and go-to-market scenarios. Present a balanced view of risk and opportunity, with the few metrics that matter most. Product concept development Ideate product concepts for SharkNinja's entry into the category. Screen opportunities on Desirability, Viability, and Feasibility (DVF). Work with ACE to start development and inject concepts onto the SharkNinja product roadmap. Build the final business case and present it to executive leadership for a go decision. Partnerships Initiate and build relationships with external category and technology experts. Identify new partner opportunities that support category and product strategy. Connect internal teams and external partners to share information and move faster. Education and Experience Bachelor's degree in business, marketing, or engineering. MBA preferred. 8 to 10 years of experience, including category creation, new business development, or a combined strategy and execution role. Required Skills Exemplary leadership: inspire, motivate, guide, and drive individuals from broad functional backgrounds to deliver sign…