Director, MarTech Product & Enablement

The MLB Product team is seeking an experienced Director to lead the delivery, evolution, integrations, and operational excellence of MLB’s fan activation and marketing technology platforms. This role sits within the Fan Data Platform Product organization, which is responsible for unifying MLB fan data, enabling a 360-degree fan view, and building scalable data and technology foundations that support analytics, personalization, marketing activation, and other league-wide functions. This role is a hands-on product leader with a deep understanding of data governance, marketing technologies, and tool integration responsible for translating business and marketing requirements into durable, well-architected platform capabilities. The Director of MarTech Product & Enablement partners closely with Marketing, Engineering, and Analytics teams to shape MarTech system design, prioritize platform enhancements, and build scalable capabilities that power meaningful fan engagement and personalized experiences for millions of fans worldwide. Responsibilities MarTech Platform Ownership & Delivery Own the delivery, integration, and ongoing evolution of MLB’s Marketing Technology platforms, ensuring seamless operations across channels and data flows Serve as the primary product owner and subject matter expert for MarTech platforms, partnering with Engineering to design scalable solutions, manage technical tradeoffs, and prioritize platform enhancements Partner with Marketing teams to translate business and activation requirements into durable, well-architected platform capabilities focusing on innovation and strategic fit Identify and advance opportunities to modernize and improve MarTech platforms through new capabilities, architectural enhancements, and emerging technologies, balancing innovation with reliability and scalability Cross-Functional Execution Collaborate closely with Marketing, Engineering, Product, and Analytics teams to gather requirements, define system behaviors, and ensure MarTech solutions meet functional and technical needs Partner with 30 Club’s Marketing, Data, and Analytics teams to enable adoption of centralized MarTech capabilities, support Club-level use cases, and balance league-wide standards with local needs Data Governance & Compliance Own the documentation and enablement of fan consent workflows, including Opt-In and Opt-Out processes, across marketing channels and platforms Partner with Legal, Data Engineering, and Information Security teams to ensure MarTech systems and data flows comply with applicable privacy regulations (e.g., GDPR, CCPA, state-specific requirements) and MLB privacy policies Drive clear documentation, operational standards, and governance practices for MarTech-related data flows and system dependencies Tracking, Measurement, & Attribution Own the foundational attribution and measurement infrastructure that supports marketing performance analysis, including standardized data models, nomenclature, implementation patterns, and quality assurance practices Manage linking infrastructure (e.g., deep links, short URLs), and data capture patterns ensuring fan calls to action generate tracked events that can be reliably tracked through to conversion Maintain data ownership over attribution datasets, ensuring tracking methodologies (e.g., Adobe-based tracking, breakout pixels) are well understood, consistently implemented, and appropriately interpreted by downstream teams Qualifications & Skills 7+ years of professional experience in Marketing Technology, MarTech integrations, or a related technical role Deep familiarity with the implementation, integration, and ongoing operational management of enterprise-level MarTech solutions Hands-on experience partnering with Engineering teams on system design and leading cross-functional projects with Marketing, Product, and Analytics teams Strong analytical skills Experience with consent management, data privacy, and governance related to marketing data flows F…