Director, Marketing

## **What We're Doing** At Synctera, we’re powering the future of FinTech. We help companies create new revenue streams and enhance their value proposition with FinTech apps and embedded banking products. With APIs, compliance support, and bank partners in one end-to-end Banking as a Service platform, Synctera is the fastest and easiest way to build, launch, and scale bank accounts, debit cards, charge cards, lending, and more. We help banks increase deposits and non-interest income by expanding their footprint through FinTech and embedded finance partnerships. The Synctera Platform enables banks to manage their program through a fully compliant, scalable solution. We are looking for interesting, curious, wickedly smart people who are ready to jump in and run with our fast-growing team. If you want to have fun at work, collaborate with some of the sharpest people in the industry, grow the FinTech and Banking as a Service ecosystem, and love to win, read on! ## **What We're Looking For** Synctera is hiring a Director, Marketing to own and drive our full marketing function. This is a high-impact, high-visibility leadership role for someone who wants to own the whole game: brand, demand generation, product marketing, events, content, and revenue impact. You'll set the strategy and roll up your sleeves to execute it. You'll be accountable for how Synctera shows up in the market across every channel and audience, from the fintech founder evaluating infrastructure partners to the community bank executive deciding who to trust with their BaaS strategy. You'll partner closely with Sales, Product, and Engineering to build a marketing engine that generates pipeline, accelerates deals, and cements Synctera's position as the definitive embedded finance platform. This role is for a builder who thrives without a playbook. The right candidate has B2B marketing leadership experience, knows the fintech space, and has a track record of building marketing programs that drive measurable revenue outcomes. ## **What You'll Do** - Own and drive Synctera's demand generation engine across paid, organic, email, and partner-led channels; set pipeline targets, build campaigns, and report on marketing's contribution to revenue - Lead brand positioning and messaging across all audiences, from developers and fintech founders to bank executives and investors - Own the marketing of product launches, new features, and platform enhancements — from messaging and positioning to launch campaigns, sales enablement, and post-launch performance tracking - Develop and refine positioning and messaging for key use cases and customer segments, translating complex and technical subject matter into narratives that resonate with both technical and commercial audiences - Conduct competitive research and synthesize market intelligence into clear, actionable direction for product, sales, and leadership - Partner on co-marketing opportunities alongside fintech customers and bank partners, helping bring their launches to life while reinforcing Synctera's brand - Develop and maintain sales enablement materials: pitch decks, one-pagers, use case narratives, and objection-handling guides that make it easy for the revenue team to walk into any conversation and win - Own Synctera's events strategy and budget across fintech, bank, and vertical SaaS conferences, hosted roundtables, customer advisory boards, webinars, and partner co-marketing activations - Execute our customer and partner communications program, including the monthly product update, the community newsletter to fintech customers and bank partners, and the quarterly bank partner newsletter - Produce thought leadership content: blog posts, guest articles, whitepapers, and webinars that position Synctera as the leader in embedded finance - Manage Synctera's LinkedIn presence and broader social media strategy to build brand recognition in the embedded finance ecosystem - Own the marketing tech stack (HubSpot and related too…