Director, Marketing Operations & Technology

Business Operations at VTS collaborates with Marketing & Sales as the technical and operational backbone of our evolving go-to-market engine. We’re moving to an integrated AI-native and signal-driven motion for creating and capturing demand across marketing and sales touchpoints in conjunction with a traditional martech stack as the foundation. The Director of Marketing Operations & Technology owns the platforms, systems, and processes that power our pre-sale funnel from first touch through qualified pipeline, for both new and existing clients. This is not a strategy-and-slides role. You will be the most platform-fluent person in the room on anything touching the marketing stack — expected to go hands-on, troubleshoot without a ticket, and build without a consultant. ** Please note that this opportunity is located in New York, NY, and requires this hire to work from our office 4 days a week. ** About the Role You'll sit on the Business Operations team and partner daily with Marketing and Sales as we build toward a single, AI-native, signal-driven growth motion — spanning content and demand generation, signal-based outreach, intent enrichment, and automated engagement workflows. As you build and connect the technology and tools that power this motion, you'll make sure the inputs and outputs flow seamlessly from one system to the next instead of getting stuck in disconnected pockets. You'll work closely with the Salesforce Architecture team on anything touching the CRM, but your primary domain is the pre-sale funnel — lead capture, enrichment, scoring, routing, engagement, and conversion reporting. You'll also partner with the Analytics and Data Engineering teams, handing off requirements clearly enough that they can build what you can describe. What You'll Own Marketing Automation Platform : program architecture, lead lifecycle and scoring models, database health, segmentation, and integration with Salesforce. You've administered a MAP at this depth before and can build, troubleshoot, and optimize without outside help. You'll also evaluate and absorb new platforms as the stack evolves. Sales Engagement & Enablement Tools: Administer and optimize Sales Engagement tools (eg Gong Engage / Outreach) for pre-sale sequences and engagement — ensuring tools are properly configured, adoption is high, and activity data flows cleanly back into Salesforce. You understand the relationship between engagement tooling and pipeline data and hold the standard on both with an eye on end user simplicity and understanding. Meeting & Conversion Routing: Own meeting platforms from form submission through booked meeting — routing logic, SLA enforcement, rep assignment rules, and CRM activity logging. You'll ensure no lead falls through a routing gap and that every conversion event is captured correctly downstream. AI-Native & Emerging GTM Technology : Lead the operationalization of AI-driven GTM tooling — conversational marketing via Qualified, signal-based enrichment and outreach workflows via Clay, and any emerging tools the GTM team brings forward. You know how to stand up an MVP, run a real test, and scale what works — and you have a point of view on where this space is heading. Website & Lead Capture Infrastructure: Partner with marketing on form strategy, lead capture tooling, and the handoff from web behavior to CRM. You ensure no signal is lost between the website and the funnel — every form submission, intent signal, and chat conversion lands in the right place with the right data attached. Funnel Reporting & Campaign Analytics : Build and maintain in-platform reporting across Marketo and Salesforce that gives marketing leadership real visibility into campaign performance, funnel conversion rates, lead quality, attribution, and account engagement. You can produce this reporting yourself — and when analysis needs to go deeper, you can write requirements clearly enough for the Analytics and Data Engineering teams to take it from there. CRM Par…