Director, Marketing Operations

Who is Spring Fertility? We are a passionate, dedicated team of leading physicians and scientists who have trained at some of the world’s top research hospitals and fertility centers. Together, we are building the fastest-growing fertility group in the country, grounded in clinical excellence and innovation. We deliver deeply patient-centric, individualized, and compassionate care, recognizing that every journey is unique. Our mission is to partner with patients to help them achieve their goals, whatever those may be. We believe everyone deserves the opportunity to build a family if they choose, and our team is committed to guiding and supporting patients every step of the way. Why should you join our team? We are a mission-driven organization seeking motivated, high-performing professionals who are eager to innovate and make an impact. As we build a first-class fertility practice, we balance excellence with a culture that values collaboration, positivity, and enjoyment in the work we do. We are growing rapidly and are deeply committed to the professional and personal development of our team. Guided by optimism, compassion, and teamwork, we are united by a shared dedication to putting patients first. Role Summary The Director, Marketing Operations serves as the primary bridge between Spring Fertility’s marketing strategy and clinic-level execution. This role owns the operating model that turns campaigns, patient education initiatives, and local market growth priorities into clear, actionable plans that drive patient volume, improve the patient journey, and strengthen community engagement. As a strategic partner to Growth Marketing, Physician Liaisons, clinical stakeholders, and local clinic teams, this leader ensures marketing initiatives are operationally feasible, consistently implemented, and measured against clinical volume and conversion goals. The role also oversees clinic readiness for campaigns, clinical volume KPI reporting, and patient education workflows in partnership with clinical teams. This role will manage Spring’s Community Manager, providing strategic direction, prioritization, and oversight for community-based provider, partner, and local network engagement initiatives. Day-to-Day Responsibilities Marketing & Clinic Operations Partnership Serve as the primary point of connection between marketing and clinic/practice operations, translating campaigns, promotions, and market initiatives into clear, executable plans at the clinic level. Partner with local clinic leadership and front-desk/patient coordinator teams to ensure campaigns, offers, and patient-facing materials are implemented consistently and on time. Anticipate and resolve operational barriers — staffing, scheduling capacity, intake process, physical space — that affect marketing's ability to activate campaigns in clinic. Build repeatable playbooks and toolkits that help clinic teams execute national and local marketing campaigns with minimal friction. Support new clinic openings, market expansions, and local growth initiatives by developing marketing activation plans that account for clinic readiness, capacity, local relationships, and patient demand goals. Campaign Activation & Cross-Functional Process Own the operational brand calendar connecting marketing campaigns, clinic capacity, and local market readiness, ensuring initiatives are planned, resourced, and sequenced effectively. Own the operating model, standards, processes, and success measures for marketing’s engagement with clinic and clinical teams, providing direction to execution partners involved in local activation. Create and operationalize patient acquisition campaigns and programs that connect growth marketing strategy to clinic-level execution, drive qualified demand, and support market-specific patient volume goals. Lead post-campaign reviews that assess in-clinic execution and clinical volume impact, capturing lessons that improve future activations. Clinical Volume KPI Ownership…