Director Marketing DACH (m/f/x)

We seek a strategic and execution-driven Director of Marketing to lead our marketing activities across the DACH region and reinforce our position as a full-service payment provider. This role is responsible for developing and executing a localized marketing strategy that drives brand awareness, customer acquisition, and revenue growth across Germany, Austria, and Switzerland. You own marketing outcomes for DACH end-to-end. While operating within a global organization, your primary focus is to ensure strong regional impact by translating broader strategic direction into locally effective execution.. You act as a senior sparring partner to leadership and take clear ownership of decisions in a dynamic, competitive, and highly regulated market. Requirements 🚀 Key Responsibilities Regional Marketing Strategy Develop and execute a comprehensive DACH marketing strategy aligned with regional and global objectives and regional market dynamics Identify growth opportunities, customer segments, and key verticals within the payments ecosystem Own the regional product marketing function for DACH, ensuring market requirements, customer feedback, and competitive insights are translated into product strategy and roadmap priorities Continuously adapt strategy based on local market developments, competition, and regulatory changes Demand Generation & Pipeline Growth Own regional pipeline targets and drive demand generation through integrated campaigns (digital, events, partnerships, content) Optimize performance marketing channels and lead lifecycle management Brand & Positioning Strengthen brand presence and thought leadership in the DACH fintech and payments landscape Develop and execute the DACH events strategy, including industry conferences, customer events to support brand awareness, customer engagement, and pipeline generation Own DACH public relations activities, including media relations, press releases, executive communications, thought leadership programs, and reputation management Cross-Functional Collaboration Partner with Sales to align on go-to-market strategies and account-based marketing initiatives Work closely with Global Product teams to translate market requirements and product capabilities into compelling value propositions and commercial opportunities. Team Leadership Build, lead, and mentor a high-performing regional marketing team across Martinsried and Hamburg Drive a performance-oriented, accountable, and hands-on team culture Manage external agencies and partners Market Intelligence Monitor competitive landscape, industry trends, and regulatory developments in fintech and payments Translate insights into actionable strategies Budget & Performance Management, Internal Events Own regional marketing budget and ensure efficient allocation of resources aligned with regional priorities Track, analyze, and report on KPIs, ROI, and campaign effectiveness Establish clear planning cycles and performance transparency across stakeholders Organisation of internal events 🧭​ Leadership & Operating Context Act as the clear marketing owner for DACH, with end-to-end accountability for outcomes Operate effectively in a complex environment with multiple stakeholders and priorities Make decisions with confidence, even in incomplete or ambiguous situations Balance strategic thinking with hands-on execution Adapt quickly to changing market, regulatory, and business conditions Provide clear, data-driven recommendations and act as a trusted advisor to leadership Maintain focus, structure, and impact in a fast-paced and evolving environment 💫 Qualifications & Experience 8 - 12+ years of experience in B2B marketing, ideally within fintech, payments, SaaS, or financial services Proven track record of driving growth and pipeline generation in the DACH region Deep understanding of the payments ecosystem (e.g., PSPs, acquiring, issuing, digital wallets, open banking) Experience operating in complex and matrixed organizations Strong leadership e…