Director, Lifecycle Marketing

**Kindred is a members-only home swapping platform that unlocks the ability to live a travel-rich lifestyle through the power of community.** By exchanging primary residences with trusted peers, renters and owners alike can match with Kindred spirits and explore new destinations without breaking the bank. Kindred is revolutionizing the “third option” of travel accommodation, compared to short-term rentals and hotels. Since launching in 2022, Kindred has grown to a global community of 300,000 members across 150+ cities and puts home swapping on the map as a radically more affordable, responsible, and connected way to travel. To support that momentum, Kindred has raised over $150M in capital from some of the most credible investors in Silicon Valley, including Index Ventures, Andreessen Horowitz, New Enterprise Associates, Bessemer Venture Partners, Caffeinated Capital, Elad Gil, and founders of companies like Opendoor, Figma, ClassPass, and more. Kindred’s co-founders are proven leaders from the early team at Opendoor ($15B+ exit), who have each built and scaled products that today generate $1B+ annual revenue combined. We’re looking for the world’s top builders, executors, and believers to help us make travel more meaningful. You can learn more about us in [Forbes](https://www.forbes.com/sites/francescawalton/2026/02/03/home-swap-startup-kindred-raises-125-million-in-fresh-funding-as-travelers-seek-creative-ways-to-save-money/) and [The New York Times](https://www.nytimes.com/2025/12/16/realestate/is-your-apartment-nice-enough-for-this-home-swapping-app.html). ## **The Role** We're hiring a Director of Lifecycle Marketing to define and scale our member communications strategy. In this role, you'll build a best-in-class, global omni-channel lifecycle engine, optimizing the member experience while developing the strategy, systems, and playbooks that drive engagement across our hosting and traveling flywheel. You'll partner cross-functionally to connect a strong digital product experience with the storytelling and emotional connection of a lifestyle brand, creating personalized customer journeys that deepen engagement and drive long-term loyalty. This is a player-coach role: you'll be hands-on to build Kindred’s lifecycle marketing foundation before scaling impact through a team you hire and develop. As such, success in this role requires equal parts thought leadership and execution. You'll constantly prioritize opportunities, identify the highest-leverage member problems to solve, and build the systems and experiences that drive meaningful business impact. This role is ideal for someone who combines creativity with strong technical, analytical, and operational skills and thrives in a fast-paced, collaborative startup environment. You will be Kindred’s first Lifecycle marketing hire, where you will establish and lead Kindred’s lifecycle marketing function and report into the Head of Growth. ## **What You'll Do** - **Own hosting and travel activation communications experience:** Own the strategic roadmap, execution, and optimization of customer communications across email, SMS, push notifications, in-app messaging, and emerging lifecycle channels. Optimize existing programs, as well as leverage insights to iterate and launch new strategies to activate Kindred members across various audience segments. - **Establish Lifecycle function.** Establish cross-functional processes for campaign execution, measurement, and reporting. Partner with Data Engineering and Analytics to develop actionable lifecycle performance insights and evolve the data infrastructure that powers personalization, automation, and decision-making. Define lifecycle messaging best practices to deliver consistent, customer-centric experiences, and proactively identify and advocate for the people, tools, and resources needed to support the team's growth and long-term success. - **Hone our GTM muscles.** Develop messaging playbooks in partnership with PMM for new produ…