Director, Integrated Marketing Campaigns

### Summary We are seeking a Director, Integrated Marketing Campaigns to lead Temporal’s end-to-end campaign strategy across all key segments and geographies. This is a high-impact quarterback role responsible for translating company strategy into integrated, multi-channel programs that generate measurable pipeline across our Enterprise New Logo, Commercial Self-Serve, Growth, and International motions. You will own campaign strategy, planning, execution, and performance across the full funnel; partnering tightly with Paid, Product Marketing, Field Marketing, Lifecycle, Sales, and RevOps to ensure every initiative delivers real business outcomes. This role reports to the Head of Demand Gen & Lifecycle. ### What You’ll Do - **Campaign Strategy & Execution** - Define and own integrated campaign strategy across all segments: Enterprise New Logo, Commercial Self-Serve, Growth accounts, and International (EMEA and APJ). - Build full-funnel plans that orchestrate paid media, email/lifecycle, content, field events, webinars, ABM, and developer community programs into cohesive, always-on motions. - Partner with Product Marketing to translate positioning and competitive differentiation into compelling campaign themes, messaging, and assets. - Own campaign calendars, launch readiness, and cross-functional alignment so programs launch on time and on message. **Enterprise New Logo Pipeline** - Lead integrated programs targeting net-new enterprise accounts in partnership with New Logo sales teams and SDRs, using targeted digital, content syndication, webinars, virtual and in-person events. - Define ICP-aligned audience segmentation and persona mapping for engineering leadership, platform teams, and technical decision-makers at enterprise targets. - Establish campaign-to-pipeline attribution frameworks to track sourced and influenced pipeline from enterprise programs. **Commercial Self-Serve & Developer Growth** - Drive self-serve sign-up volume for Temporal Cloud through top-of-funnel campaigns targeting developers, platform engineers, and technical leads at commercial-segment companies. - Partner with Growth, Lifecycle, Developer Relations, and Product teams to build programs that convert sign-ups into active users and commercial opportunities for the Sales team. **Growth & Expansion Campaigns** - Design and execute campaign programs to support the Growth Sales team in driving expansion pipeline within existing accounts. - Partner with RevOps to build programs identifying the next best use case for current customers, surfacing new expansion opportunities and workloads. **Account-Based Marketing (ABM)** - Scale Temporal’s ABM program covering 1:1, 1:few, and 1:many motions in partnership with Sales and RevOps. - Orchestrate personalized, multi-channel ABM campaigns using intent data, targeted advertising, direct mail, and field engagement to create and accelerate pipeline in strategic new logo and growth accounts. - Refine account engagement scoring, pipeline influence, and sales velocity metrics to continuously optimize ABM effectiveness. **International Expansion — EMEA & APJ** - Build and execute integrated campaign programs supporting Temporal’s go-to-market expansion in EMEA and APJ, in partnership with regional Field Marketing, Sales, and Developer Advocacy teams. - Adapt global programs for regional relevance, localizing messaging, offers, content, and channel mix; ensure regional pipeline targets are integrated into global campaign planning. **Team Leadership & Performance** - Build, manage, and develop a high-performing team of campaign managers, providing strategic direction and career growth. - Serve as the campaign quarterback across marketing — aligning Brand, Product Marketing, Digital, Content, Field, and Lifecycle teams around shared priorities. - Define and own campaign KPIs: MQL volume and quality, marketing-sourced and influenced pipeline, lead-to-opportunity conversion, and CAC by segment. - Build attribution models an…