Director, Integrated Marketing

Job Purpose Affordable Care is seeking a Director, Integrated Marketing to lead the development, integration, and operational execution of marketing initiatives across all patient-facing channels. This role is responsible for connecting brand strategy to execution—ensuring that marketing efforts across national and local channels are aligned, scalable, and consistently delivered across a network of 400+ supported practices. The Director serves as the central orchestrator of integrated marketing efforts and a key driver of marketing transformation, responsible for evolving how marketing operates across people, processes, partners, and platforms. This includes establishing a best-in-class vendor ecosystem and building scalable systems that improve efficiency, consistency, and performance. This role partners across brand, media, CRM, pricing/product and field teams to improve operational efficiency and ensure a consistent, high-quality patient experience at every touchpoint. Essential Functions Lead the development and execution of integrated marketing strategies that align with growth and transformation goals Establish and evolve the marketing operating model, including campaign planning, intake processes, prioritization frameworks, and cross-functional workflows Drive a marketing transformation agenda focused on improving speed, scalability, consistency, and effectiveness across all channels and supported practices Define and implement standardized processes and systems that enable efficient, repeatable execution across a network of 400+ supported practices Partner with marketing and cross-functional teams to ensure campaigns are fully integrated across channels, including website, social media, email/CRM, paid media, and in-practice experiences Lead the planning and execution of integrated campaigns, including promotional, seasonal, and always-on initiatives, ensuring coordination across all channels Oversee the development and management of a best-in-class marketing vendor ecosystem, including agencies, production partners, media partners, and technology providers Own vendor strategy, selection, onboarding, and performance management, ensuring partners deliver high-quality work aligned to brand standards, compliance requirements, and business objectives Establish clear scopes of work, performance expectations, and operating rhythms with external partners to improve accountability, efficiency, and output quality Identify opportunities to optimize agency models, production workflows, and external spend to drive greater efficiency and impact Oversee the integration of patient journey insights into marketing execution Partner with analytics and insights teams to translate research and performance data into actionable campaign improvements Ensure consistent execution of brand standards across all marketing channels and supported practices, including adherence to voice, tone, and visual guidelines Collaborate with field leadership and supported practices to ensure marketing programs are actionable, accessible, and effective at the local level Identify, implement, and optimize marketing technologies and platforms that support workflow management, content distribution, and campaign execution Lead, mentor, and develop team members, fostering a culture of operational excellence, accountability, and continuous improvement Educational Requirements Bachelor’s degree in Marketing, Business, Communications, or a related field General Knowledge, Skills & Abilities 8+ years of experience in integrated marketing, brand management, or marketing operations, preferably in a multi-location or regulated environment Demonstrated experience leading cross-channel marketing initiatives that connect brand strategy to execution Proven experience managing and optimizing external agency and vendor ecosystems, including creative, media, production, and technology partners Strong understanding of marketing operations, including campaign planning, workflow d…