Director, Influencer & Creator Strategy

**Director, Influencer & Creator Strategy** We are seeking a Director, Influencer & Creator Strategy to support and help lead influencer and creator work across 5W’s growing agency. This role is ideal for an experienced influencer marketer who is ready to take on a meaningful leadership role—independently leading client workstreams and programs while partnering with senior Influencer, Digital, and PR leadership on broader strategy and agency initiatives. The Director will play a key role in bringing influencer and creator strategies to life, overseeing programs from planning through execution and measurement, and helping ensure consistently strong work across clients. They will serve as a trusted partner to account teams and clients, manage and mentor junior team members, and contribute to the continued growth and evolution of 5W’s influencer and creator capabilities. **Here’s what you’ll be doing:** **Influencer & Creator Strategy** - Independently lead assigned influencer and creator workstreams, developing strategies and recommendations aligned with client objectives - Translate client briefs, audience insights, cultural trends, and platform behaviors into thoughtful creator strategies and program approaches - Partner with senior Influencer, Digital, and PR leadership on the development of integrated influencer and creator programs - Help apply and evolve agency frameworks, processes, playbooks, and best practices across client work - Bring forward emerging creator trends, platforms, partnership models, and opportunities that can strengthen client programs - Collaborate with PR, social, paid media, creative, and other teams to ensure influencer is effectively integrated into broader communications programs **Client & Program Leadership** - Serve as a day-to-day lead for assigned influencer and creator programs, building strong relationships with clients and internal account teams - Lead client conversations, presentations, and recommendations related to influencer strategy and program execution - Oversee programs from planning and creator identification through outreach, negotiation, content development, activation, and reporting - Provide strategic guidance and solutions throughout the lifecycle of a program, escalating to senior leadership when appropriate - Ensure work is strategically sound, creatively strong, and aligned with client objectives and expectations - Use program performance and insights to identify opportunities for optimization and inform future recommendations **Team & Cross-Functional Collaboration** - Manage and mentor junior and mid-level team members, providing clear direction, feedback, and support - Delegate effectively while maintaining accountability for the quality and timely delivery of assigned workstreams - Support the development of team members across creator relations, program management, strategy, measurement, and client service - Act as a knowledgeable resource for PR account teams, helping them navigate influencer and creator opportunities and program needs - Contribute to a collaborative, solutions-oriented team culture **Operational Excellence** - Oversee the day-to-day management of assigned programs, ensuring work is delivered on time, within budget, and in alignment with agency standards - Maintain strong oversight of program details, timelines, deliverables, creator relationships, and internal workflows - Help ensure consistent use of agency processes, tools, and measurement approaches across assigned accounts - Proactively identify challenges and solve problems, bringing in senior leadership when additional guidance or escalation is needed - Stay current on industry shifts, platform updates, creator trends, and evolving best practices **Here’s what you have:** - 6-8+ years of experience in influencer marketing, creator strategy, social media, digital marketing, or integrated communications, with meaningful hands-on influencer experience - Agency experience preferred, with experie…