Director, Field Marketing

With 1,000+ intelligence professionals serving over 1,900 clients worldwide, Recorded Future is the world’s most advanced, and largest, intelligence company! Recorded Future is seeking a strategic and operationally rigorous **Director, Field Marketing** to lead and scale a metrics-driven field marketing organization across the United States. This leader will partner closely with Sales, Revenue Operations, and Demand Generation to create regional and territory-based marketing programs that accelerate pipeline creation, improve opportunity progression, and drive measurable revenue impact. *\* This role requires working from the Recorded Future office in Boston, MA at least 3 days per week.* ### **What You’ll Do** #### **Field Marketing Strategy, Execution, & Performance** - Develop and execute a scalable North America field marketing strategy aligned to corporate revenue goals and regional sales priorities. - Drive partner-sourced and partner-influenced pipeline, working closely with sales and the partner/alliances team on shared goals. - Own the partner marketing calendar and budget, tracking spend against pipeline and revenue impact. - Drive and sustain team success through team development and coaching in alignment with success metrics and company OKRs. - Build integrated territory marketing plans that support account penetration, opportunity acceleration, customer expansion, and pipeline generation. - Partner directly with Regional Vice Presidents / Directors and Account Directors to align marketing programs to territory plans and whitespace opportunities. - Lead and set the operating rhythm for execution of field events, executive engagement programs, webinars, partner marketing initiatives, ABM campaigns, and industry activations. - Establish a data-centric operating model with clear KPIs, dashboards, attribution models, and performance benchmarks to measure marketing effectiveness and business impact. - Define and operationalize performance metrics related to pipeline generation, revenue influence, account engagement, territory growth, conversion rates, pipeline velocity, and campaign ROI. - Create a culture of accountability where investment decisions and program prioritization are driven by measurable business outcomes. - Deliver regular business reviews, insights, and recommendations to executive leadership and sales stakeholders. #### **Cross-Functional Collaboration** - Serve as a strategic partner to Global Sales leadership to drive territory development, pipeline generation, and revenue growth initiatives. - Collaborate with Revenue Operations to identify whitespace accounts, underperforming territories, and growth opportunities. - Build repeatable frameworks that enable field marketers to proactively support pipeline generation and opportunity progression within assigned regions. - Improve marketing and sales alignment through shared planning, forecasting, and pipeline accountability. - Partner closely with Demand Generation, Product Marketing, Customer Marketing, and Marketing Operations teams to deliver coordinated go-to-market programs and ensure consistency in messaging, segmentation, campaign execution, attribution, reporting, and funnel visibility. #### **Team Leadership & Operational Excellence** - Lead, mentor, and develop a high-performing field marketing team across the globe. - Hire strategically across field marketing and partner marketing functions. - Implement best practices for campaign planning, execution, measurement, and post-program analysis. - Drive operational discipline in budgeting, forecasting, vendor management, and program optimization. - Foster a culture of innovation, experimentation, and continuous improvement. ### **What You’ll Bring** - 10+ years of B2B marketing experience in the security space, including significant experience in field marketing leadership roles. - Proven success supporting enterprise sales organizations with measurable pipeline and revenue impact. - Strong experi…