Director, Ecommerce (Eastern Euro)

About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. AI at SharkNinja At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in. SharkNinja is the company behind the hugely successful Shark and Ninja brands. Our mission is to delight our consumers with innovative products, and to positively impact people's lives every day in every home around the world! We now have an opportunity for a Director of eCommerce (Eastern Europe) to join the team. We are searching for someone with strong experience in direct-to-consumer to lead our DTC trading and growth strategy in the region. As Director of eCommerce, you will report into the DTC Director. You will be responsible for trading the DTC business for our Shark and Ninja brands on a day-to-day basis. Supported locally by a team of digital experience managers and performance marketing specialists, plus regionally by the global centres of excellence, your task is to lead our growth due to our very ambitious growth strategy in the region. What you will do: Manage the Eastern Europe D2C eCommerce team and work with DTC Global centres of excellence to establish and implement the merchandising, trading and growth strategy to support our growth ambitions in market. Work with wider cross-functional teams in the region to ensure we have accurate and up-to-date forecasts, stock allocation and demand signalling. Own the trading plan focused on maximizing gross margin and forecast attainment across all product categories, considering market dynamics, customer value perception, and competitor pricing. Maintain a promotional calendar combining pricing details, website discounts, additional influencer discounts, etc. Drive activities to improve product visibility, placement, and cross-selling opportunities across the e-commerce platform and marketplaces. Analyse market trends, pricing data, sales performance, competitor activities, and customer insights to identify opportunities for growth and differentiation. Oversee forecast accuracy and inventory levels to ensure product availability. Report on sales performance, CS KPIs, gross margin and forecast attainment in key product categories, analysing & presenting data and insights to stakeholders. Lead and support members of the regional/global D2C eCommerce team, setting expectations and establishing best practices and process improvements as appropriate. What you will have: Experience in D2C eCommerce at senior level In-depth knowledge of e-commerce sales strategies and a track record of driving profitability. Strong analytical skills & ability to interpret complex data to make informed business decisions. Familiarity with pricing strategies, promotional campaigns, and product placement optimization. Proficient in data analysis tools and platforms, such as Excel and Google Analytics. Ability to work under pressure and manage multiple projects across multiple teams. Enjoy working in a demanding and fast-paced multi-cultural environment where teamwork and collaboration is key. #LI-HYBRID Our Culture At SharkNinja, we don’t just raise the bar—we push p…