Director, Digital Commerce - US

At Kids2, we’re really good at what we do. And when we’re great at our jobs, we help parents be great at their jobs. Parenting is demanding, and that’s where we come in. We want to reimagine how brands can make it easier for early stage parents – not by just selling them products, but by providing holistic solutions that transcend borders, categories and aisles. No matter our title or department, at Kids2, our job is to create more tiny wins for parents, so they can create bright futures for their little ones. That’s a big task! We’re serious about what we do, AND we love to have fun. Our team is hardworking, entrepreneurial, and passionate about helping families create millions, if not billions of tiny wins. **SUMMARY** This role will drive strategic coordination for growth, profitability, and operational excellence of all Direct-to-Consumer (D2C) and Third-Party Marketplace businesses. Serving as business owner, they are accountable for achieving Annual Sales, Margin, Profitability, Customer Acquisition, Retention, and Operational Performance goals for this channel. The role operates as the hub of the end-to-end digital commerce ecosystem including D2C storefronts, Marketplace expansion, digital merchandising, promotions, customer retention programs, Affiliate commerce, loyalty programs, Marketplace operations, commerce technology platforms, and digital commerce analytics, coordinating across a Team of cross-functional, subject-matter experts. They will develop and execute long-term digital commerce strategies designed to accelerate Revenue Growth, improve Customer Lifetime Value, increase Operational Efficiency, and Maximize Profitability across digital selling channels both domestically in the USA, and spearhead DTC expansion internationally. **KEY RESPONSIBILITIES** **Digital Commerce Strategy & P&L Leadership** - Own the Digital Commerce P&L across all D2C and Marketplace channels. - Develop and execute annual and long-range strategic plans to drive sustainable Revenue growth and Profitability. - Establish channel-specific growth strategies, forecasts, budgets, and operating plans. - Identify and evaluate new commerce opportunities, partnerships, and emerging sales channels. - Present business performance, forecasts, and strategic recommendations to Executive Leadership. - Partner with Finance to develop Revenue, Margin, and profitability forecasts and ensure achievement of Annual Operating Plans. - Drive a culture of accountability, continuous improvement, and data-driven decision making. **Direct-to-Consumer (D2C) Business Management** - Lead all D2C commerce activities across owned digital storefronts. - Drive improvements in conversion rate, average order value, customer lifetime value, and overall site profitability. - Own site merchandising strategy, product presentation, content optimization, and customer experience enhancements. - Co-develop digital storefront roadmap including new features, functionality, integrations, and customer experience improvements. - Partner with cross-functional teams to optimize fulfillment, customer service, inventory availability, and operational performance. - Identify opportunities to improve Customer Acquisition, retention, and lifetime value through enhanced customer experiences and commerce capabilities. - Ensure alignment between Inventory, Assortment, Pricing, and Promotional strategies. - Scale the domestic D2C business in the USA and launch in key international markets. **Customer Retention & Loyalty** - Partner closely with Marketing to develop customer retention strategy across D2C channels. - Support Lifecycle Marketing initiatives including email and SMS programs. - Help develop Customer Segmentation, Personalization, Customer Journey, and Retention strategies. - Manage Loyalty and Rewards programs designed to increase Repeat Purchase behavior and Customer Lifetime Value. - Analyze customer behavior and purchasing trends to identify opportunities for improved Retention…