Director, Demand Generation

Artificial Intelligence. Actual Impact. At Docebo, we’re using AI to change how people learn at work—and we mean actually change it. We’re an AI-powered learning platform that helps organizations create, deliver, and manage training all in one place. But our real mission goes deeper: we help teams move faster, work smarter, and focus on the work that truly matters. Our platform is built with intelligent, time-saving tools that personalize learning, eliminate busywork, and turn training from a checkbox into a superpower. The result? Better experiences for learners and real results for businesses. We’re shaping the future of learning with a team that isn’t afraid to challenge the status quo. If you're excited by the idea of using AI to make work-life better for real people–you’ll feel right at home here. And it’s not just what we build, it’s how we show up. At Docebo, our values aren’t just posters on the wall—they guide how we work every day. We call it the Docebo Heart: trust by default, assume positive intent, and create space for different perspectives to thrive. So… what are you waiting for? Join 900+ Docebians around the world and help us reinvent the way people learn, because learning never stops. 🌟 THE ADVENTURE AHEAD We're redefining what demand generation looks like in the age of AI, and if you're not afraid to embrace the future of marketing, this is the right job for you. We're looking for a Director of Demand Generation who gets it - modern B2B buying isn't about blasting prospects with generic content. It's about understanding how our audience actually researches, evaluates, and buys technology. You'll own demand generation strategy and execution while reporting to our VP of Revenue Marketing. This is a role for someone who leads from the front. You won't just set direction and delegate - you'll get into the work alongside your team, spot where the funnel is breaking before anyone else does, and drive the cross-functional conversations needed to fix it. This job is not about vanity metrics or MQL inflation. We care about pipeline quality, sales velocity, and revenue impact. Your fingerprints should be visible in pipeline — not just in activity reports. If you're tired of playing the attribution guessing game and want to build something that actually moves the business, keep reading. 🗓️ THE DAY-TO-DAY Performance & Growth - Design and optimize our demand generation engine — attribution models, lead scoring, handoff processes, and pipeline forecasting - Lead quarterly demand planning to accurately project pipeline impact across all channels - Proactively identify where the funnel is leaking — by channel, segment, or stage — and own the fix cross-functionally, not just the flag - Use data to understand what's working and what isn't, beyond surface-level metrics to real pipeline influence - Test new channels and tactics while maintaining efficiency on proven performers - Manage a seven-figure annual budget across paid search, paid social, and emerging channels - Lead campaign strategy and execution across Google Ads, LinkedIn, and other platforms where our buyers actually spend time Team Leadership - Hire, develop, and lead a high-performing Demand Generation team — and stay close enough to the work to know when something's off before it becomes a problem - Be a player-coach: set the strategic direction and roll up your sleeves when the team needs you in the weeds - Be a driving force for staying ahead with AI tools, emerging technologies, and evolving marketing practices 💪 YOUR SUPERPOWERS - Proven Growth Pioneer: You bring 8+ years of B2B marketing experience in B2B SaaS, ideally with HR/Learning/Enterprise software buyers - Pipeline Maestro: You have a proven track record managing seven-figure budgets and driving measurable pipeline growth — not just lead volume - A Diagnostic Mindset: You don't wait for the QBR to find out the funnel broke; you spot the anomalies early, diagnose the root cause, and move fast. -…