Director, CRM

ABOUT US Join us in inspiring everyone to express their unique beauty. IPSY is the beauty industry’s most powerful platform, uniting brands, creators, and hyper-engaged consumers with unprecedented access to each other through the ultimate beauty membership. Home to sample-size subscription IPSY Original, full-size subscription IPSY Extra, and quarterly, limited-edition collection IPSY Ultimate, we curate beauty for millions of members so they can play, explore, and express their unique beauty every day. We think self-discovery, self-expression, and confidence are beautiful. Agree? Then join us! Explore careers and learn more about our values, culture, and benefits across all our brands: IPSY Careers . We're proud to be a remote-first company. Our fully remote team members have the chance to live and work where they want, because we believe work should fit into your life—not the other way around. We offer monthly virtual activities, company-wide offsites, professional development, and learning sessions, to help our team members stay connected, engaged, and impactful while working virtually. United States Remote: Remote positions which may be performed in any of the states where IPSY has established a Business presence: Arizona, California, Connecticut, Florida, Illinois, Kansas, Massachusetts, Missouri, North Carolina, New York, New Jersey, Nevada, Ohio, Pennsylvania, Texas, and Washington. California Privacy Notice Beware job scams! IPSY recruiters only use @ ipsy.com email addresses. We do not interview via text/message/Teams. We don't ask for software downloads (except Zoom) and we will never ask for sensitive information (like SSN/bank info). Suspect fraud? Report it to law enforcement and recruiting@ipsy.com . About the Role: We are seeking a Director of CRM Lifecycle Marketing to lead the evolution of IPSY’s CRM function into a strategic growth engine. This leader will own an end-to-end lifecycle strategy across the member journey — driving conversion, increasing LTV, improving net retention, and reducing churn across all subscription programs (Original, Extra, Ultimate), IPSY Shop, upgrades (Beauty Boost, Annual), and future offerings. This is a highly commercial role. You will translate business goals into lifecycle strategy, forecasting and driving measurable performance across email, push, SMS, and emerging direct-to-member channels. You will combine deep channel expertise, personalization at scale, and data fluency to unlock step-change impact. You will partner closely with Product, Engineering, Data/Analytics, Creative, Brand, Operations, and CX to architect scalable programs, influence roadmap decisions, and modernize our CRM stack (Iterable and beyond). We are looking for a change agent — someone who thrives in transformation, challenges the status quo, and builds systems that move us from campaign-centric execution to 1:1 personalization at scale. The Director, CRM will report to the VP, CRM and can be 100% remote from any of the U.S. states that IPSY has an authorized business presence (see application for list). What You’ll Be Doing: Own Commercial Performance Drive lifecycle strategy tied directly to revenue, retention, ARPU, upgrades, and resubscriber targets Forecast performance, proactively identify risks and opportunities, and implement mitigation plans Lead rigorous testing roadmaps and optimization cycles across all channels Translate performance into executive-ready narratives with clear drivers and actions Architect the Member Journey Develop holistic lifecycle frameworks spanning acquisition, onboarding, engagement, upgrade, retention, and reactivation Advance segmentation and personalization strategy using behavioral, transactional, and predictive data Elevate triggered and automated programs to increase relevance and incremental revenue Identify and launch new channels and innovations that expand lifecycle impact Lead CRM Transformation Act as a visible agent of change within the CRM organization…