Director, Corporate Communications

**Welcome to Aventiv! Please watch this brief video to find out if this is the place you want to be!** [**Aventiv Technologies – Where your future awaits - YouTube**](https://www.youtube.com/watch?v=eXLNwQg5Y3g) **\*\*Associate Referral Reward Eligible\*\*** **Job Purpose:** This role owns the Company’s enterprise external narrative across customers, consumers, third-party partners, regulatory, financial, and market audiences, ensuring a clear, consistent voice in the market. It leads strategic external communications that position the Company as a trusted, innovative, and forward-looking partner delivering value in a complex and highly regulated environment. As the functional lead, the role drives integrated storytelling that strengthens customer and consumer confidence, differentiates the Company’s products and services, and supports revenue growth. It advises Corporate Affairs and executive leadership to drive positive enterprise strategy and business outcomes, by simplifying regulatory dynamics, supporting Government Relations and stakeholder engagement, and translating complex developments into clear, compelling communications that help individuals understand and navigate distinctions between consumer and incarcerated services **Essential Duties:** **Strategic Narrative & Positioning** - Define and evolve enterprise narratives that position the Company as a regulated infrastructure supporting strengthened safety, compliance, operational, and community outcomes - Ensures that regulatory, policy, and industry developments are translated into strategies and messaging that shape perception, informs action, and strengthens stakeholder trust - Ensure alignment between product, policy, and corporate narratives across all external channels - Leverage AI-enabled tools to test and refine audience personas and message receptivity, ensuring narratives resonate across all audiences **Regulatory & Policy Communications** - Partner closely with Government Relations and Legal to anticipate, interpret, and communicate regulatory and legislative developments - Develop communication strategies that support policy engagement, regulatory readiness, and customer confidence - Translate complex regulatory requirements into customer-relevant implications and value propositions - Utilize data and AI-driven insights to monitor sentiment and stakeholder response to regulatory developments, informing proactive communication strategies **Customer & B2B Communications** - Lead development of customer-facing messaging and go-to-market strategies that explain product, pricing, and policy changes in a clear, credible, and proactive manner - Lead communications during periods of regulatory, pricing, or policy change, ensuring customers and partners understand implications, continuity, and value - Shape narratives that support retention, trust, and growth, particularly during periods of change - Ensure consistency between external communications, sales messaging, and customer engagement efforts - Lead trade digital content strategy and support Sales Enablement with a tiered approach to annual trade events - Apply data-driven insights and AI-supported testing to optimize messaging effectiveness across customer segments, ensuring clarity, relevance, and trust **Revenue-Aligned Storytelling** - Partner with Product, Sales, and Marketing to develop B2B narratives that drive adoption, pipeline growth, and market differentiation - Support go-to-market efforts with externally validated messaging, proof points, case studies, and thought leadership and demand-generation content - Elevate storytelling to emphasize business outcomes, operational impact, and ROI - Incorporate AI-driven insights and performance data to strengthen messaging, proof points, and value articulation - Support enterprise positioning with financial stakeholders by reinforcing narratives around stability, compliance, growth, and long-term value **Media & External Engagement** - Lead proactive a…