Director, Commerce Delivery & Capability (UK)

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 2293 - Director, Commerce Delivery & Capability (UK) Role Summary and Impact The Commerce Delivery & Capability Director (UK) is a senior leadership role responsible for how commerce is executed and scaled across the UK business. This role owns the end-to-end delivery model across retail media activation and embedded commerce teams, ensuring consistent, high-quality execution across all clients. It is accountable for building the systems, standards, and capabilities required to deliver performance and enable scalable growth. Working in close partnership with the VP, Commerce UK and VP, Commerce Strategy & Consultancy, this role ensures commerce strategies and solutions are effectively operationalised and embedded within client organisations. Key responsibilities Own the commerce delivery model Define and lead the end-to-end commerce delivery model across activation and embedded teams Establish standards for execution excellence across all clients Ensure delivery is consistent, scalable, and aligned to client objectives Lead activation at scale Own all retail media activation (onsite and offsite) Drive performance excellence across optimisation, pacing, reporting, and QA Ensure campaigns are executed effectively, efficiently, and to a high standard Build capability and systems for scale Design and implement operating models, playbooks, and delivery standards Build capability frameworks and training programmes across teams Drive consistency, efficiency, and quality across all delivery functions Drive integration across channels Ensure commerce is fully embedded within wider media execution (search, social, programmatic) Align with cross-channel teams to deliver joined-up activation Enable connected execution across platforms and disciplines Own performance and governance Set and track performance benchmarks and KPIs Identify and resolve delivery risks, inefficiencies, and gaps Embed a culture of continuous improvement and operational rigour Influence client outcomes Partner with VP Commerce UK to support client performance and growth agendas Contribute to client conversations where execution and delivery are critical Ensure delivery aligns to commercial objectives and measurable outcomes Key relationships VP, Commerce UK – client priorities, commercial direction VP, Commerce Strategy & Consultancy – strategy definition and product development Growth (UK & EMEA) – pitch support and execution input Wider media teams – cross-channel integration Skills and Experience Senior leader with a track record of scaling commerce or media delivery functions Strong expertise in retail media activation and platform execution Experience building operating models, standards, and scalable systems Highly structured, with a focus on execution excellence and consistency Able to translate strategy into practical, high-performing delivery Credible in senior client environments, particularly on performance and execution Success in the role A clearly defined and embedded commerce delivery model across the UK Consistent, high-quality execution across all clients Scalable systems, standards, and capability frameworks Strong integration of commerce into wider media execution Improved performance, efficiency, and client outcomes Life at WPP Media & Benefits Our passion for shaping the next era of media is powered by o…