Director, B2B Acceleration

Business Overview We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, and T-Mobile. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world. We make a promise to our people that we double down on seeing, celebrating & elevating all the things that make you, uniquely you. And just as we do for our brands and clients, we connect our people to the journeys that matter in building a meaningful career. There are four I’s in Initiative and these represent our core values and behaviors. INDIVID[YOU]ALITY – you bring your genuine and unique self to and into the work, every day. INSTINCT – you’re tuned in and armed with intelligence; you have a bias for action – shit happens when you’re around. IMPACT! – you care deeply about the impact you have on our clients, their customers, our community, the media landscape and our world at large. IMAGINATION – your ability to imagine and bring to life the ideas, solutions, and the future of Initiative, makes us THE create media agency in the world. Position Summary As Director, Communications Design you are in charge of designing the blueprint for cultural ideas to spread through communications planning excellence, integration and growth performance on your clients and brands. In your role you are translating the communications strategy into the actionable idea platform (in collaboration with creative partners) that will deliver behavioral change at all connection points. Creating innovative connections that grow brands is a passion for you. You will work with the Strategy team on the Connections Architecture and utilize your experience & skills to manage the design of fully integrated communications plans across owned, earned and paid connections. You work closely with the analytics leads to identify appropriate audience and data strategies to unlock growth. You lead the relationship with SBUs and client agencies roster throughout the design stages and work with the Partnerships team in evaluating & selecting the right partners, and appropriate spends across the Communications Design blueprint. Responsibilities Strategic Vision & Framework Development: Audit current media capabilities and ways of working. Define vision to mature media capabilities, in partnership with key cross-functional stakeholders, to drive long term growth. Translate vision and growth objectives into a roadmap of workstreams based on current capabilities. Identify dependencies for implementation and define success metrics for Roadmaps. Lead development of select long term workstreams including advancing ABM and Demand Generation programs. Collaborate with cross-functional stakeholders to implement workstreams from proof of concept to scaling to business-as-usual. Performance Optimization & Investment Guidance: Collaborate extensively with cross-functional teams to define B2B-specific KPIs and optimization hierarchies. Leverage data and Marech expertise to guide investment decisions and optimize B2B performance across campaigns. Market Intelligence & Innovation Leadership: Bring B2B competitive landscape and emerging tech / platforms updates to cross-functional stakeholders. Develop recommendations based on B2B landscape and emerging tech / platforms updates to inform long term strategies. Above-Qu…