Director, A&R and Audience Development - AWAL

About Sony Music Entertainment At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies. The Director, A&R / Audience Development with AWAL will be responsible for finding and acquiring recording artists, songs and producers as well as leading Audience Development strategy for artists across the Recordings & AD roster. This role will report into the SVP, Audience Development and President, AWAL North America and is based in Los Angeles. What you'll do: Find and acquire recording artists, songs and producers through demos, recordings and live performances. Cultivate relationships with artists and representatives and negotiate deals. Solicit producers and coordinate meetings with artists and producers. Spearhead recording, mixing and mastering sessions. Act as liaison with artist, artist managers and art department regarding marketing concepts. Lead Audience development & Digital Marketing Strategy for a roster of artists across a wide range of genres Develop and execute comprehensive digital marketing campaign, including: short-form content strategy, influencer/creator marketing, content seeding, creative digital partnerships, short-form content and viral marketing campaigns Identify opportunities across target audience segments and develop strategies to grow artists’ digital footprint and first party data through CRM strategy, direct-to-fan engagement and community building tools like Discord, Laylo, WhatsApp, etc. Deliver out of the box digital marketing ideas throughout the campaign lifecycle to ensure artists are part of the online conversation and tapping into emerging trends in real-time Set goals and objectives for driving awareness, audience acquisition and conversion to measurable KPIs (streams, follows, pre-saves, etc.) Track, analyze and report on key performance and audience behavior metrics to optimize digital marketing campaigns and inform new strategies for growth and engagement Manage budgets across all key elements of the digital campaign (advertising, social media, creators, content shoots) Who you are: 4-8 years of experience in A&R, artist development and/or digital marketing Strong communication skills. Strong artist relation skills. Ability to multitask and juggle multiple projects throughout the day. Ability to handle and defuse intense situations. Ability to handle talent relations effectively. Must be able to attend artist performances, recording sessions and rehearsals. Experience in building impactful digital campaigns, growing an artist’s digital footprint and converting passive listeners to engaged fans via social storytelling and creative audience development initiatives Expert knowledge of current and emerging digital trends in music, social platform best practices and short form content strategies that drive growth and virality A deep understanding Gen Z/Gen Alpha platforms (TikTok, Snapchat, Discord, Reels, Shorts) and niche audiences across the US and globally Organized self-starter with the capacity to manage a roster of 8+ active projects and the ability to prioritize effectively in a fast-paced environment Excellent communic…