Direct and Digital Marketing Specialist

At The Hatch Group we’re a family-owned and operated company rooted in the construction industry, proudly building more than just projects we’re building lasting relationships. With nearly 100 team members across our operations (depending on the season), we bring a culture of inclusion, empowerment, and community to everything we do. Our team thrives in a group centered environment, where collaboration and hard work go hand in hand. Recently expanding our footprint with our Florida and North Carolina offices, we now serve clients throughout the eastern United States, continuing to grow while keeping our family values at the core of our success. If you’re looking to join a company that values people as much as performance where you can grow and make a real impact you’ll feel right at home here. What We're Looking For: The Digital and Direct Marketing Specialist is responsible for planning, developing, and executing integrated marketing initiatives that strengthen The Hatch Group's brand, drive customer engagement, and support business growth. This role oversees the company's marketing presence across digital and traditional channels, ensuring consistent messaging and high-quality execution. Responsibilities include creating and managing content for social media and digital platforms, developing and executing email marketing campaigns, coordinating trade shows and corporate events, producing presentations and marketing collateral, and supporting sales and business development initiatives. The ideal candidate is a creative, detail-oriented professional who thrives in a fast-paced environment, can manage multiple projects simultaneously, and brings innovative ideas that enhance brand awareness and generate new business opportunities. What you’ll do: The following reflects the approximate share of time dedicated to each area of responsibility. Trade show and special event percentages represent annualized averages, as these activities are cyclical and will require heavier focus in the weeks surrounding scheduled events. ## 1. Content Creation, Social Media & Marketing Strategy (25%) Lead the company's day-to-day digital content strategy while maintaining an active and engaging online presence. - Develop original content for social media including LinkedIn, Facebook, Instagram, TikTok, websites, newsletters, and digital campaigns. - Capture photo and video content from projects, employees, customers, and company events. - Manage and maintain a rolling 30-day content calendar using Plann or other scheduling software. - Schedule and publish approved content across all social media platforms. - Monitor audience engagement, trends, and platform analytics to improve performance. - Develop new content ideas and campaign opportunities. - Participate in weekly marketing meetings and provide updates on current campaigns, upcoming initiatives, and project status. - Assist with execution of the company's annual marketing strategy and business development initiatives. ## 2. Email Marketing Campaigns & Performance Analytics (25%) Plan, execute, and optimize direct marketing campaigns that generate leads, strengthen customer relationships, and support sales initiatives. - Develop and distribute email marketing campaigns for prospects, customers, and employees in HubSpot. - Create segmented mailing lists and targeted campaigns. - Build marketing automation workflows when appropriate. - Monitor campaign performance including open rates, click-through rates, conversions, and engagement. - Analyze campaign metrics and recommend improvements based on results. - Maintain marketing databases and contact lists. - Coordinate campaign messaging with sales leadership and company initiatives. ## 3. Creative Design, Presentations & Marketing Materials (15%) Produce professional marketing collateral that supports the company's brand and sales efforts. - Design brochures, flyers, presentations, proposals, sales sheets, advertisements, trade show materials, and…