Digital Video Performance Analyst

**Digital Video Performance Analyst** **POSITION OVERVIEW** BMG360 is a performance marketing agency operating at the intersection of creativity and conversion and we're continuously growing our digital video and Connected TV practice. This is an exciting opportunity for a motivated, analytical thinker to get in on the ground floor of a fast-expanding team, learn the ins and outs of BMG360's CTV product performance, and help shape how we measure success across campaigns. The Digital Video Performance Analyst will own campaign analysis, reporting, and optimization support across digital video channels like YouTube, Connected TV (CTV/OTT), streaming, and programmatic video while also contributing to media planning, client engagement, and partner discovery. This person thrives on digging into data, spotting trends, and translating complex performance signals into clear, actionable insights that drive measurable client outcomes. The Analyst works cross-functionally with Media, Analytics, Creative, and Client Services teams and reports into senior media investment leadership. Strong candidates will have hands-on experience analyzing digital marketing data from platforms such as YouTube, Google DV360, The Trade Desk, or similar DSPs, with a solid understanding of direct response KPIs and performance measurement. **CORE RESPONSIBILITIES** **Campaign Management & Analysis** - Build and manage CTV and digital video campaigns from concept to execution, ensuring alignment with client goals and KPIs - Monitor daily campaign delivery across YouTube, CTV/OTT, programmatic video, and emerging streaming platforms; make real-time adjustments to optimize reach, engagement, and conversion - Track and report on key performance metrics: CPA, CPL, cost per call, view-through rate (VTR), completion rate, ROAS, and delivery metrics - Identify trends, performance drivers, and optimization opportunities across platforms and audience segments - Develop and maintain performance benchmarks across video channels to inform planning and forecasting **Media Planning & Strategy** - Develop comprehensive media plans that integrate CTV and digital video into broader cross-channel strategies - Collaborate with internal teams to ensure media plans are aligned with clients' marketing objectives and performance metrics - Assist in forecasting and scenario modeling for campaign deliverables (ie: calls, leads, conversions) given current costs, clearance rates, and pacing - Support testing strategies related to creative, targeting, frequency, and spend allocation across video channels - Partner with Media Managers to evaluate performance impact of optimizations and budget shifts **Client Engagement** - Serve as a point of contact for assigned clients, leading regular communication via email and scheduled calls or meetings - Understand client needs, present media strategies and campaign updates, and provide clear performance reporting with actionable recommendations - Lead or support client calls to discuss strategy, share data insights, and propose optimizations — communicating complex performance data in accessible, business-relevant terms - Send daily and weekly reporting to clients showing calls or orders generated, invoicing, and account status - Manage client expectations, keep accounts current and funded, and proactively identify areas of opportunity or risk **Reporting & Data Integrity** - Pull, validate, and organize performance data from platforms including YouTube Studio, DV360, The Trade Desk, Yahoo DSP, Roku, and proprietary reporting tools - Prepare recurring daily, weekly, and monthly reports and dashboards for internal stakeholders and clients - Ensure accuracy and consistency of data across all reporting sources; flag and resolve discrepancies - Build and maintain reporting infrastructure that scales across multiple client accounts and campaigns - Support log-level data analysis and attribution modeling for CTV and video campaigns - Document optimizati…