Digital Storytelling Sr. Associate, Communications and Marketing

ABOUT US The Aspen Institute is a global nonprofit organization whose purpose is to ignite human potential to build understanding and create new possibilities for a better world. Founded in 1949, the Institute drives change through dialogue, leadership, and action to help solve society�s greatest challenges. It is headquartered in Washington, DC, and has a campus in Aspen, Colorado, as well as an international network of partners. COMMUNICATIONS AND MARKETING DEPARTMENT The Communications and Marketing Department creates compelling content that elevates and positions the Aspen Institute as a trusted, global convener of leaders building a better world. The department serves as an in-house agency supporting more than 60 programs, initiatives, public events, fundraising efforts, and the President's Office through strategic communications, marketing, storytelling, and audience engagement. ABOUT THIS ROLE The Digital Storytelling Associate plays a key role in bringing the Aspen Institute's ideas, events, and people to life through compelling digital storytelling. This role is responsible for producing engaging video-first content for social media, the web, and email while supporting the Institute's broader content strategy across digital channels. Our ideal candidate is an excellent visual storyteller who enjoys shooting and editing video, identifying compelling moments, and transforming long-form conversations into engaging digital content. They understand what performs across social platforms, stay ahead of emerging storytelling trends, and collaborate effectively with colleagues across the Institute to create content that inspires audiences and reflects the Aspen Institute's brand. This role reports to the Director of Content Strategy. The salary range for this position is $70,000 - $78,000. The expectation is for this role to be in our Washington D.C. office a minimum of 2x a week to collaborate with colleagues. WHAT YOU�LL DO Content Creation and Storytelling Create engaging short-form videos for Instagram, LinkedIn, YouTube, TikTok, and other digital platforms. Capture video at Aspen Institute events, interviews, convenings, and behind-the-scenes moments. Edit long-form conversations into compelling social clips optimized for each platform. Develop creative concepts for video-first storytelling that extends the reach of Aspen Institute programming. Create graphics, captions, and simple motion elements that complement video content. Partner with Communications staff and Institute programs to identify stories, speakers, and moments that translate into engaging digital content. Curate and publish content across the Institute's website, social media channels, and email newsletters. Edit homepage and blog content as needed. Optimize web content for search engines to help drive organic traffic. Help organize and manage the Institute's growing video archive and digital asset library. Pitch fresh storytelling ideas and new content formats. Digital Content Strategy Collaborate with the Director of Content Strategy and other Communications team members to execute the Institute's editorial strategy across digital channels. Stay current on digital storytelling trends, emerging social formats, and platform best practices. Identify opportunities to increase audience engagement through innovative content approaches. Social Media and Audience Engagement Create video-first content for the Institute's primary social media channels. Adapt content for platform-specific audiences and formats across LinkedIn, Instagram, YouTube, TikTok, Facebook, and other channels. Monitor audience conversations and engage with users as appropriate. Analyze content performance and recommend improvements based on audience insights and platform trends. Brand Voice and Editorial Standards Maintain a consistent brand voice and visual identity across all digital content. Ensure content aligns with the Institute's editorial standards and communications priorities. Dat…